Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.

If you aren't the kind of person who listens to talk radio, the next time you're taking a drive, tune in to one of your local talk shows and listen for awhile. Try to find something that is not a sports talk show, although they also offer the type of free advertising I want to explain. What you'll eventually hear is an interview. A talk show host will have a guest, who is an expert at something. Perhaps it's a health show, and the subject is weight loss and the guest is talking about some new diet.

Now, listen carefully, because you won't hear the guest babbling about his book, web site, or going on and on about his great product that is going to melt the pounds off of every fat person in America. What you will hear, in most cases, is someone who is explaining a method for weight loss that is a new approach. Now, at times throughout the show, this expert will certainly mention his product, and the host will ask the expert to tell the audience how to order it.

Even if you are an avid listener to these types of shows, and you've heard hundreds of guest experts, what you may not know is that in 99 percent of these cases, this is not paid advertising.

You see, there are thousands of talk show stations in America, and the ones that program only talk shows probably have five to 10 different shows per day. Some quick math will tell you that tens of thousands of talk shows nationwide need things to talk about and guests to keep listeners tuned in. This is where the magic comes in for you. As a new author, salesman or business owner -- talk shows need you.

Best of all, virtually anyone can get on a talk show. When I published my first book, Winning the Mortgage Game, I had very little idea how to market it, but I did know I was on a very small budget. I put up a web site, started an ezine, and it was an extremely slow beginning. That is, until I learned about being on radio talk shows. I read a very well-written how-to book by a man namedJoe Sabah about approaching radio producers and getting them to invite me to be a guest on their shows.

The second show I ever did was an hour-lomg interview on a station hundreds of miles away from my home. The producer called me at my house minutes before I was on, and the host began asking me questions about real estate finance. At various points throughout the show, he said Mark, tell listeners how to get your book, and I simply said go to www.winningthemortgagegame.com, and use the credit card of your choice. Believe me, people are much more apt to go to your web site, when they've heard you talk about your subject.

Now there are a few keys to getting on the radio and to making your appearances turn into sales of your product. First, you need the names and numbers of the stations and the producers of the shows. Remember, producers book the guests, so they are who you want to talk to. When you get them on the phone, which is not easy, be sure you are prepared. Don't just say you want to come on and talk about your new book or product. Start by telling them you are an expert in whatever the relevant field is and that you have a new system you want to share with their listeners.

Remember, this is going to be a lot like sales. You need to talk to a lot of producers to get a few bookings. Not everyone is going to jump at what you are offering. Make sure you speak in a good voice, so the producers think you'll sound good on the show.

When you do get booked, be sure you have several key points that listeners will remember, and make certain they know exactly how to get your product. Incidentally, if you want to get a great list of radio stations and their contact information, look for Joe Sabah's book. Radio talk shows are one of the best free ways to advertise you'll ever get. Take advantage.

Mark Barnes is author of Winning the Mortgage Game and several other finance books. He is also publisher of Biz Sense Online and Let's Talk Sports, weekly business and entertainment ezines. Learn how you can educate yourself and give to charity at the same time, when you purchase Winning the Mortgage Game at www.winningthemortgagegame.com. To get Biz Sense Online, send a blank e-mail to bizsenseonline@getresponse.com. To get Let's Talk Sports, send a blank e-mail to letstalksports@getresponse.com

---

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More