Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can't afford the expense of these types of advertising or have products that target a specific niche that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show "The Screen Savers," (replaced by "Attack of The Show"). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the "Little Professor" series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it's being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.com becoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford - EzineArticles.com Expert Author
Bob Dean Stanford, an international marketing consultant, specializes in new product development and affiliate marketing, through presentations on his website, his newsletter, and upcoming business TV show. He specializes in assisting web-marketers automate their sales presentations through instant video, audio presentations and newsletter publishing. Subscribe to his FREE marketing newsletter, "The Maverick Entrepreneur," at http://maverickentrepreneur.com or email maverick@stanfordtc.com
Bob Dean Stanford, aka Maverick ? will host "The Maverick Entrepreneur" TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations.
LED scoreboards can be utilized in most of the sporting... Read More
If you want to sell more ad spaces, you must... Read More
1) Include a coupon in your large ads. This can... Read More
Many people online are not using one of the best... Read More
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
The decision on whether or not someone will read your... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
To succeed in today's crowded marketplace where most of the... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
Remember, as a child lying in bed and listening to... Read More
One of the keys to strong positive mental attitude is... Read More
Most of us have seen at least a dozen different... Read More
One of the challenges facing marketers is determining the most... Read More
Since most of us are always online and our business... Read More
Are your business-to-business ads working for you? If they are... Read More
The single easiest way to increase sales is to look... Read More
In this lesson, we will create a business card, using... Read More
The logo and graphic elements that you include on your... Read More
Doesn't that just grab you by the eyeballs and make... Read More
"Print & Mail is a type of service that... Read More
Sure, everyone needs business cards. But why not make your... Read More
Any idea? It's a question that more than a few... Read More
Today, more than ever, it is crucial that your ad... Read More
Everyone knows that advertising is essential to growing a business.... Read More
Every community has 'em. Fast talkers who roll into town... Read More
If you have been following the recent advertising news you... Read More
Not everyone is aware of what are text adverts? Text... Read More
Too many business owners and marketers know that Yellow Pages... Read More
There are several ways to advertise and get the word... Read More
2005 puts us at the mid-point of the first decade... Read More
Digital printing has revolutionized the sign industry. Current printers can... Read More
Why should I care where I get my printed material... Read More
Larger companies have learned that collecting art adds something special... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
"Do we need to cast a voice-over talent for this... Read More
Marketing is an important tool for attracting customers. It is... Read More
Product publicity is the "secret pathway" to business success... Read More
Advertising on humans using tattoos is rapidly kind of freak... Read More
Without a powerful headline, your message stands little chance of... Read More
Every time you hear someone say "May I have one... Read More
One of the most important things to do now that... Read More
The internet offers you the opportunity to seek out jingle... Read More
Let's take an example that is easy to check: I... Read More
Making money using direct mail isn't easy. And anyone who... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Let's face it. Email marketing and publishing have became very... Read More
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
When you spend money on an advertisement you want to... Read More
If you've been searching around for business cards that will... Read More
1. You can get ad copy ideas by studying similar... Read More
The title of this article also happens to be one... Read More
In the marketing world, radio has earned the reputation of... Read More
New Age Media Concepts issues its first article... Read More
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Advertising is not for every company. But some require it... Read More
The ability to lead, persuade and influence are integral skills... Read More
Advertising will make or break your business. It is crucial... Read More
Depending on whom you ask, you will get told many... Read More
Advertising |