Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can't afford the expense of these types of advertising or have products that target a specific niche that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show "The Screen Savers," (replaced by "Attack of The Show"). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the "Little Professor" series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it's being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.com becoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford - EzineArticles.com Expert Author
Bob Dean Stanford, an international marketing consultant, specializes in new product development and affiliate marketing, through presentations on his website, his newsletter, and upcoming business TV show. He specializes in assisting web-marketers automate their sales presentations through instant video, audio presentations and newsletter publishing. Subscribe to his FREE marketing newsletter, "The Maverick Entrepreneur," at http://maverickentrepreneur.com or email maverick@stanfordtc.com
Bob Dean Stanford, aka Maverick ? will host "The Maverick Entrepreneur" TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations.
|
|
|
|
|
|
|
|
|
|
|


Question: What do you think the most important part of... Read More
Wide range of electronic Key venues around the globe has... Read More
Any idea? It's a question that more than a few... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
New Age Media Concepts issues its first article... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
In this article, we want to explore the idea of... Read More
Starting a placemat ad business can create more business for... Read More
For most companies, gone are the days of spending money... Read More
"There's nothing new under the sun" is probably the... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Sometimes, it is not an obvious business idea that will... Read More
When used effectively, classified ads can be one of the... Read More
Advertisers that are beginning to focus on the young Hispanic... Read More
One of the most powerful offers you can use in... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
We all are looking for ways to market our businesses... Read More
What I'm about to reveal are myths that most people... Read More
Many groups like the Chamber of Commerce, ASB at the... Read More
Big businesses get instant credibility with their well-known company name... Read More
People say it all the time: "This advertising costs too... Read More
Marketing is an important tool for attracting customers. It is... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Without a powerful headline, your message stands little chance of... Read More
Most small businesses don't have a high powered advertising agency... Read More
This is the second part of creating your own business... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Mail order is a very complicated business. Every phase must... Read More
Is your advertising copy getting the results you want? If... Read More
Believe it or not, there are plenty of opportunities out... Read More
In the marketing world, radio has earned the reputation of... Read More
The unnecessary and extensive use of female models in advertisements... Read More


Too many small business owners today run ad campaigns that... Read More
Question: What do you think the most important part of... Read More
1. Give your customers a discount when they spend over... Read More
Often considered as "plain Jane's" of the print world, trade... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
Sorry, I Don't Seem to Have a Business Card With... Read More
Without a powerful headline, your message stands little chance of... Read More
The opportunities to get free advertising for your product or... Read More
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Do you often see print advertisements outdoors, as much as... Read More
Here's a neat trick to get lots of radio advertisement... Read More
Most brochures that businesses put out today end up doing... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
When my daughter complained recently about the prohibitive cost of... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
Advertising has truly become a part of all of our... Read More
My father called me to complain, again. He's 82 and... Read More
We already know this from our history books. If you... Read More
Would you like to know how a car wash chain... Read More
The single easiest way to increase sales is to look... Read More
A well-planned and properly executed marketing program should include a... Read More
What is it about magnets that draw people to leave... Read More
The unnecessary and extensive use of female models in advertisements... Read More
When you spend money on an advertisement you want to... Read More
Achieving sales is probably the biggest challenge a web business... Read More
The logo and graphic elements that you include on your... Read More
There are several ways to advertise and get the word... Read More
Here's some easy ways to create signage that will attract,... Read More
In today's fast paced environment, interaction with family and friends... Read More
Your print ads should do more than just get noticed.... Read More
We are bombarded with thousands of marketing messages daily?on television... Read More
Advertising |