God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I've yet to approach anyone in any kind of business where I don't feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they'd be of use to any business.

Domino's Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino's when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go "door hanging". Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a "slow" neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out "door hanging" you could count on a lot of calls coming in that evening from the area you'd just targeted, for the next 3 days. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always ? always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing ? stays as long as the magnet. And no matter what is put on the fridge, be it your child's neatest drawing of a hairy fire truck, or their lunch menu at school, what's on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Let's say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work you've done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer's a/c breaks down. He says to his wife, "honey, what was the name of that company we used last time?" Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. What if this time, he's going to need his complete a/c unit replaced? That's one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but c'est la vie. Let's say you're a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girl's father wakes up and realizes TODAY is his anniversary, and he didn't buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He's going to have them delivered to her work. He remembers the "free delivery" comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmanda's Flowers in the yellow pages.

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it'd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, he's in real estate. Often he'll stop by a prospect's home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It's produced positive results for him, he says. And he's gotten word of mouth advertising from those people as well. I'd be willing to bet that it came from friends and family seeing the magnet on the former customer's refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no business is unable to benefit from this item. So if you own a company and you're looking to advertise, consider the refrigerator magnet. They're inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I'm sure.

Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products.

---

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More