Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:

Local Newspapers

Large Company Employee Newsletters

Contractor Newsletters

Chamber Of Commerce Newsletters

Local Industry News

Real Estate Multiple Listing Books

Local BBS Bulletin Boards

A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

pen paper and inkwell


cat break through


A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More