So many business people neglect this valuable asset that may be used for a multitude of messages.
Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.
· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate?your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund Policy
· Money saving Tips
· Tips to Help a Bad back
· Five Ways to Overcome Stress
· Before & After Testimonials and Client Testimonials
· Members Code
· A 'Thank You' Message
· An 'I'm Sorry' Message
· Charities Your Business Supports
· Weight Conversion Table
· Measurements
· Health Tips
· Riddles
· Reports Written by your organisation
· Available Products
· Emergency Numbers
· First Aid Tips
· CPR Information
· National Flag
· Interesting Facts
· Laws
· Stretching Exercise
· Tips to Help a Sore Neck
· Tips to Help a Headache
· Photo of You as a Child
· Restaurants You Recommend
· Competitions
· Instructions
· Marketing Tips
· Management Tips
· A Line That Says "I just wanted to say?"
Of course this list can grow according to your imagination, but you get the general idea.
After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Rule One :- The HeadlineThe headline should summarize the whole... Read More
You can turn your vehicle into a rolling advertisement. Costs... Read More
Want to create print ads that get results? Below are... Read More
Sure, everyone needs business cards. But why not make your... Read More
If you are reading this article, chances are you could... Read More
Most brochures that businesses put out today end up doing... Read More
So many of us who have decided to do business... Read More
Do you often see print advertisements outdoors, as much as... Read More
Ask some businesses about radio advertising and they'll tell you... Read More
If you knew these 10 high impact insider's hidden psychological... Read More
Advertising and promoting your business is expensive, so it's important... Read More
Doesn't that just grab you by the eyeballs and make... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
I recently completed a Marketing Makeover for an Ad that... Read More
I suspect that everyone has an idea of what lamination... Read More
If you've been searching around for business cards that will... Read More
This is the second part of creating your own business... Read More
If you own a mobile detailing business or mobile car... Read More
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
We all are looking for ways to market our businesses... Read More
Make a list of everything you think should be included... Read More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
A good annual direct mail solicitation program can produce unrestrictive... Read More
I was in the fine city of Chicago this week... Read More
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Mail order is a very complicated business. Every phase must... Read More
Pay close attention and make it work the best for... Read More
Most small businesses don't have a high powered advertising agency... Read More
Ensure everyone in your company sings from the same sheet... Read More
The unnecessary and extensive use of female models in advertisements... Read More
The most basic answer is the same answer as to... Read More
Any idea? It's a question that more than a few... Read More
This information is based on the principles of Laws of... Read More
When, some little time ago now, I first descended upon... Read More
Big businesses get instant credibility with their well-known company name... Read More
Scrolling LED signs is type of LED signs that displays... Read More
Doesn't that just grab you by the eyeballs and make... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
Do you often see print advertisements outdoors, as much as... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
1. Spend money on decent quality business cards. Home made... Read More
At some point many small business owners are left with... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
Choosing a Classified Website and creating your advertisements.The internet has... Read More
Advertising in the paper works for many people in business.... Read More
Here's a great lesson that applies to direct mail. Ready?... Read More
Did you know generating positive media coverage is four times... Read More
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
A professional business card says more about you and your... Read More
We already know this from our history books. If you... Read More
Marketing is an important tool for attracting customers. It is... Read More
To succeed in today's crowded marketplace where most of the... Read More
Business cards are the most underutilized and misunderstood marketing tool... Read More
Mobile detailers have all types of customers, many of whom... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Is your advertising copy getting the results you want? If... Read More
As I was searching through a kitchen drawer the other... Read More
The ability to lead, persuade and influence are integral skills... Read More
If you are creating a brochure, make sure you follow... Read More
Too many small business owners today run ad campaigns that... Read More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Advertising |