Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may be used for a multitude of messages.

Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.

Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.

· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate?your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund Policy
· Money saving Tips
· Tips to Help a Bad back
· Five Ways to Overcome Stress
· Before & After Testimonials and Client Testimonials
· Members Code
· A 'Thank You' Message
· An 'I'm Sorry' Message
· Charities Your Business Supports
· Weight Conversion Table
· Measurements
· Health Tips
· Riddles
· Reports Written by your organisation
· Available Products
· Emergency Numbers
· First Aid Tips
· CPR Information
· National Flag
· Interesting Facts
· Laws
· Stretching Exercise
· Tips to Help a Sore Neck
· Tips to Help a Headache
· Photo of You as a Child
· Restaurants You Recommend
· Competitions
· Instructions
· Marketing Tips
· Management Tips
· A Line That Says "I just wanted to say?"

Of course this list can grow according to your imagination, but you get the general idea.

After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com

In The News:


pen paper and inkwell


cat break through


Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More