The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).
I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner ? usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.
Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).
For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.
If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3' x 20' street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.
Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I can't tell you how many banners I have seen where the sun shines through them. Most consumers don't understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.
Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz
Making money using direct mail isn't easy. And anyone who... Read More
How many times has this happened to you?A friend recommends... Read More
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Many home improvement contractors attempt to use advertising to expand... Read More
To bring great sales success, a great advertising technique is... Read More
Most small businesses do not have a high powered advertising... Read More
So many of us who have decided to do business... Read More
The most basic answer is the same answer as to... Read More
Swapping business cards is one of the most basic and... Read More
It's not about traffic; it's about generating leads. That's right.... Read More
Moms have a very powerful influence on what their families... Read More
Advertising on humans using tattoos is rapidly kind of freak... Read More
Electronic reader boards are the most efficient way to convey... Read More
Are you confused by all the information you receive from... Read More
The title of this article also happens to be one... Read More
"Culture is a like dropping an Alka-seltzer into a glass... Read More
You may be aware that in a basketball game the... Read More
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Advertising, when done well is a very effective way to... Read More
Ezine Articles - they're everywhere!And little wonder. They're one of... Read More
One of the best and easiest ways to advertise without... Read More
You labor long and hard trying to create the perfect... Read More
Would you like to get your new or existing Internet... Read More
Scrolling LED signs is type of LED signs that displays... Read More
Moving message boards are used in the areas where continuous... Read More
Most business owners and managers keep a fairly close eye... Read More
If you've been searching around for business cards that will... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
Here's some easy ways to create signage that will attract,... Read More
LED's are becoming more and more popular in all kinds... Read More
If you haven't made many sales or perhaps none at... Read More
Advertising is not for every company. But some require it... Read More
Sometimes, it is not an obvious business idea that will... Read More
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
Your business is listed in the Yellow Pages whether you... Read More
An effective way to gain company recognition is to order... Read More
When people discover my background in advertising, the questions flow.... Read More
How much money have you spent in Advertising, Promotion &... Read More
It is very important to realize that persons buy from... Read More
"Culture is a like dropping an Alka-seltzer into a glass... Read More
In today's fast paced environment, interaction with family and friends... Read More
If you own a small business you should consider ways... Read More
Custom LED Display, as the name specifies, facilitate control anything... Read More
Many believe that when it comes to advertising, it's a... Read More
1) Include a coupon in your large ads. This can... Read More
LED video displays give you the power to communicate, to... Read More
Here are a couple of tips for creating an eye... Read More
More about advertising from BIG Mike McDanielIt makes no difference... Read More
People say it all the time: "This advertising costs too... Read More
Ever heard or seen a radio or television commercial that... Read More
"Do we need to cast a voice-over talent for this... Read More
It's been said that the antidote to liking/loving is not... Read More
I did a quick, very unscientific survey of 25 of... Read More
You offer a reliable, quality service. You know that if... Read More
So you spent good money on an ad, put it... Read More
Question: What do you think the most important part of... Read More
I recently saw an ad taped to my mailbox, mind... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
Reach and frequency are terms generally used when planning advertising... Read More
Every community has 'em. Fast talkers who roll into town... Read More
Now that you've had colorful new business cards printed, and... Read More
What are you trying to say with you business card?We... Read More
Advertising, when done well is a very effective way to... Read More
Research would indicate that consumers don't know what they're thinking.... Read More
A few years ago, I analysed the statistics of where... Read More
Believe it or not, there are plenty of opportunities out... Read More
Advertising |