Hit Them With Benefits

More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. Mike@BIGIdeasGroup.com

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

In The News:


pen paper and inkwell


cat break through


Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More