Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.

How are you currently using PPC?

Most (and this is spoken from experience) PPC advertisers bid on tens of thousands of keywords and direct all of that traffic to the same page on their website. While it is a good idea to use as many keywords and key phrases as possible in your overall PPC marketing campaigns, what a prospect finds when they visit your landing page is more important.

How should you be using PPC?

If you are you only trying to "make the sale," you could be losing the visitors who are looking for information about your products or services. By exchanging informational sales material for a prospect's contact information, you will dramatically increase your long-term return on investment.

Research has shown that when customers are knowledgeable about the products and services they are seeking, they are more likely in the future to buy from the organization that provided them the information in the first place. If you are paying one cent per visitor and receive just five sign-ups for a newsletter, you have already covered your costs because the average value of one qualified email address is over twenty-five cents! So to answer the question of how you should be using PPC, you should use it not just to make direct sales, but to generate leads.

Putting it into practice:

There are many ways that successful web marketers get Internet surfers to provide personal information. The most preferred are 1) surveys and contests in exchange for a "freebie" and 2) newsletters and articles, which provide information about what the surfer is searching for. To put this into practice, promote a page that equally 1) provides information about your product or service and 2) emphasizes your special offer or offering. You will see that even if they don't directly purchase the product or service you are selling, chances increase exponentially that they will want to find out more information and sign up for your special offer thus providing you with a qualified lead.

Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com ? where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.

---

What?s the Score?

You may be aware that in a basketball game the... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More