The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?
There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.
What are those two all-important elements: 1. the Image or look 2. the Message
This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.
Here are 5 things you should keep in mind when you are evaluating your layout and your printer.
1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can't touch. Offset printing isn't all that common because good Offset printing presses cost in the millions of dollars.
2. Choose Thick Paper ? preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don't want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.
3. Add Aqueous Coating. While this isn't the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to "jump" off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn't cost very much to upgrade, it's worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don't. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2 of this article we will discuss the all important issue of the message.
Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com
So many business people neglect this valuable asset that may... Read More
Most small businesses do not have a high powered advertising... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
Here's a neat trick to get lots of radio advertisement... Read More
The content of advertising is basically the same no matter... Read More
So many of us who have decided to do business... Read More
Starting a placemat ad business can create more business for... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
To succeed in today's crowded marketplace where most of the... Read More
What if you can understand and control your customer's mind?... Read More
The opportunities for getting free advertising for yourproduct or services... Read More
Would you like to get your new or existing Internet... Read More
LED's are becoming more and more popular in all kinds... Read More
If you're a typical small business, you've probably been approached... Read More
This article will show you how to cut your printing... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
To bring great sales success, a great advertising technique is... Read More
Well, Super Bowl XXXIX is history. Too bad for the... Read More
Marketing is an important tool for attracting customers. It is... Read More
The most profitable mail order products are simple... Read More
This month, we wanted to share some general tips relating... Read More
1. Attract prospects with your headline Use your headline as... Read More
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Mail order is a very complicated business. Every phase must... Read More
It was two days before our shoot. I was in... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Each year there is a Yellow Pages arms race where... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
If you are reading this article, chances are you could... Read More
Without a powerful headline, your message stands little chance of... Read More
One of the challenges facing marketers is determining the most... Read More
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Too many business owners and marketers know that Yellow Pages... Read More
From my experience, I've been on many discussion groups and... Read More
The internet offers you the opportunity to seek out jingle... Read More
"Do we need to cast a voice-over talent for this... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Ensure everyone in your company sings from the same sheet... Read More
Here's a neat trick to get lots of radio advertisement... Read More
To promote the audience, staff, customers and other people the... Read More
Advertising on humans using tattoos is rapidly kind of freak... Read More
One of the most important things to do now that... Read More
To succeed in today's crowded marketplace where most of the... Read More
The big news on Wall Street last year was the... Read More
I have been reading articles on increasing sales using search... Read More
A well-planned and properly executed marketing program should include a... Read More
"The more things change, the more they stay the same".... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
When my daughter complained recently about the prohibitive cost of... Read More
If you've been searching around for business cards that will... Read More
A few years ago, I analysed the statistics of where... Read More
The task of executing successful advertising campaigns for products made... Read More
Make a list of everything you think should be included... Read More
If you want to sell more ad spaces, you must... Read More
Recently, a woman called to ask about replacing a magnetic... Read More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
1. Give your customers a discount when they spend over... Read More
Ever heard or seen a radio or television commercial that... Read More
Your website is done, your business cards have been delivered,... Read More
One way to make extra money or start a... Read More
Many of the most memorable ad campaigns around tend to... Read More
Would you like to know how a car wash chain... Read More
Here is my personal list of things to do at... Read More
The single easiest way to increase sales is to look... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
If you're interested in improving the selling results of your... Read More
Advertising |