3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com

---

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More