3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com

---

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More