FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps ? there's lots more, so stay tuned.
Scott Bywater
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
1. Give your customers a discount when they spend over... Read More
Electronic reader boards are the most efficient way to convey... Read More
Pay close attention and make it work the best for... Read More
As every professional politician and public relations man knows words... Read More
I have been reading articles on increasing sales using search... Read More
People say it all the time: "This advertising costs too... Read More
The decision on whether or not someone will read your... Read More
Your business is listed in the Yellow Pages whether you... Read More
Today in the Business world whether online or off, it... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Moving message boards are used in the areas where continuous... Read More
It's not about traffic; it's about generating leads. That's right.... Read More
Quality Care Options is an established company advocating for the... Read More
Making money using direct mail isn't easy. And anyone who... Read More
Aggressive business card marketing isn't about handing your business cards... Read More
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
What if you can understand and control your customer's mind?... Read More
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
When my daughter complained recently about the prohibitive cost of... Read More
2005 puts us at the mid-point of the first decade... Read More
Ask anybody who has been in business for a long... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Each year there is a Yellow Pages arms race where... Read More
If you are creating a brochure, make sure you follow... Read More
Do you know about the distinction - and it's a... Read More
When, some little time ago now, I first descended upon... Read More
One of the most powerful offers you can use in... Read More
Without a powerful headline, your message stands little chance of... Read More
Recently, a woman called to ask about replacing a magnetic... Read More
In order to sell more products and service, you need... Read More
What many may consider the most important part of advertising... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
LED scoreboards can be utilized in most of the sporting... Read More
If you knew these 10 high impact insider's hidden psychological... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
The single easiest way to increase sales is to look... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Mobile detailers have all types of customers, many of whom... Read More
A few years ago, I analysed the statistics of where... Read More
CPR CPA CTR... what does it all mean? What it... Read More
Everyone knows that advertising is essential to growing a business.... Read More
This is the second part of creating your own business... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Your print ads should do more than just get noticed.... Read More
It's been said that the antidote to liking/loving is not... Read More
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Starting a placemat ad business can create more business for... Read More
If you have been following the recent advertising news you... Read More
I get the L.A. Times delivered to my door every... Read More
Let's take an example that is easy to check: I... Read More
In today's fast paced environment, interaction with family and friends... Read More
From meager beginnings in 1920, radio has grown with us... Read More
Cinema advertising has always been an effective marketing tool for... Read More
As I was searching through a kitchen drawer the other... Read More
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
I suspect that everyone has an idea of what lamination... Read More
Advertising and promoting your business is expensive, so it's important... Read More
Here are a couple of tips for creating an eye... Read More
1) Include a coupon in your large ads. This can... Read More
If you own a mobile detailing business or mobile car... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Most business owners and managers keep a fairly close eye... Read More
Here's a great lesson that applies to direct mail. Ready?... Read More
I was in the fine city of Chicago this week... Read More
Advertising |