Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it over onto it's backside. Let it know who's boss. If your first idea is terrible, write it down anyway. If... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to... Read More
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results?... Read More
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.1. The HeadlineThis is THE most important part of your ad, especially when using online advertising. The point of the... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?Sex appeal... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education.... Read More
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront.... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing... Read More
Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
Electronic Reader Board
Electronic reader boards are the most efficient way to convey... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
Womentisements
The unnecessary and extensive use of female models in advertisements... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people,... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow... Read More
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few... Read More
Advertising Copy: What?s Really Important?
You labor long and hard trying to create the perfect... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Predictions for 2010
2005 puts us at the mid-point of the first decade... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
Advertising |