Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. However, it is an activity that often leaves us with unsettling questions. Am I wasting my money? Is there a better method, message, or media?Unfortunately, when it... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
Whats On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.Here's how to use the necessary ingredients to create a great business cardYour name... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?There is an advertisement currently running on T.V.... Read More
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your... Read More
Imprinted Promotional Items ? Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business.Advertising SpecialtiesLook around you. You can probably count... Read More
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires... Read More
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The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
6 Must-Have Elements of a Powerful Brochure
Most brochures that businesses put out today end up doing... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment.... Read More
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
How To Write Ads That Get Response
Your print ads should do more than just get noticed.... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
Predictions for 2010
2005 puts us at the mid-point of the first decade... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
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