Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on... Read More
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.One way is to write an... Read More
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel?the Internet.Marketing isn't... Read More
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing... Read More
"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.For a radio ad,... Read More
What's the cheapest, most under-used marketing tool you have?The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways... Read More
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy... Read More
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your... Read More
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?If this scenario is familiar to you there's a few likely... Read More
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.There's nothing like getting valuable exposure... Read More
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Electronic display signs are used nowadays in great extent to... Read More
Every community has 'em. Fast talkers who roll into town... Read More
Do you often see print advertisements outdoors, as much as... Read More
The humble little postcard has been getting a... Read More
The opportunities to get free advertising for your product or... Read More
There are many uses for promotional items. This means that... Read More
Everyone knows that advertising is essential to growing a business.... Read More
Research would indicate that consumers don't know what they're thinking.... Read More
If you are an ardent web surfer and MLMer like... Read More
Advertising on humans using tattoos is rapidly kind of freak... Read More
Is your advertising copy getting the results you want? If... Read More
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Have you ever wondered why your perfectly fine classified ad... Read More
If you own a small business you should consider ways... Read More
So many of us who have decided to do business... Read More
What is it about magnets that draw people to leave... Read More
Here's a fascinating idea.. Having noticed that there always seemed... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
You can turn your vehicle into a rolling advertisement. Costs... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
We are bombarded with thousands of marketing messages daily?on television... Read More
Starting a placemat ad business can create more business for... Read More
I hear it often, "advertising in the Yellow Pages directory... Read More
So many business people neglect this valuable asset that may... Read More
Organized your pencils and pens lately? Sorted your clothes into... Read More
The ability to lead, persuade and influence are integral skills... Read More
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Your website is done, your business cards have been delivered,... Read More
Boring is one thing you can't afford to be when... Read More
"Do we need to cast a voice-over talent for this... Read More
I just read some advertising suggestions on an Internet marketing... Read More
If you're a retailer and the only kind of advertising... Read More
Ask anybody who has been in business for a long... Read More
Your website is done, your business cards have been delivered,... Read More
What if you can understand and control your customer's mind?... Read More
Many home improvement contractors attempt to use advertising to expand... Read More
I'm sure while you have seen many tips on advertising,... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
The ability to lead, persuade and influence are integral skills... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
I just read some advertising suggestions on an Internet marketing... Read More
Ezine Articles - they're everywhere!And little wonder. They're one of... Read More
Here's a fascinating idea.. Having noticed that there always seemed... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Do you remember how proud you were the first time... Read More
Without a powerful headline, your message stands little chance of... Read More
The unnecessary and extensive use of female models in advertisements... Read More
Remember, as a child lying in bed and listening to... Read More
If you have a computer and a printer, preferably one... Read More
If you are an ardent web surfer and MLMer like... Read More
So many of us who have decided to do business... Read More
Choosing a Classified Website and creating your advertisements.The internet has... Read More
Do you often see print advertisements outdoors, as much as... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
There have been several ads promoting books and reports on... Read More
Mail order is a very complicated business. Every phase must... Read More
So you spent good money on an ad, put it... Read More
1. You can get ad copy ideas by studying similar... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
There are many uses for promotional items. This means that... Read More
From meager beginnings in 1920, radio has grown with us... Read More
Touring is a bands greatest opportunity for success. But, touring... Read More
If you've been searching around for business cards that will... Read More
One of the challenges facing marketers is determining the most... Read More
Want to create print ads that get results? Below are... Read More
Here is my personal list of things to do at... Read More
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