Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains... Read More
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet,... Read More
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them... Read More
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the... Read More
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the... Read More
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the... Read More
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.One way is to write an... Read More
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.You wouldn't give him more hours in the... Read More
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Many groups like the Chamber of Commerce, ASB at the... Read More
CPR CPA CTR... what does it all mean? What it... Read More
Every year thousands of online businesses fail. None of them... Read More
One of the challenges facing marketers is determining the most... Read More
Too many business owners and marketers know that Yellow Pages... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Several years back the billboard people put a big picture... Read More
In the business of marketing and advertising, it used to... Read More
One way to make extra money or start a... Read More
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This article will show you how to cut your printing... Read More
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I was in the fine city of Chicago this week... Read More
Most small businesses do not have a high powered advertising... Read More
When knowledge is based on truth it is powerful!When it... Read More
Business cards are one of the most powerful and inexpensive... Read More
I recently completed a Marketing Makeover for an Ad that... Read More
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
I have been reading articles on increasing sales using search... Read More
Choosing a Classified Website and creating your advertisements.The internet has... Read More
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If you own a small business you should consider ways... Read More
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CD Business cards are the electronic version of the now... Read More
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Larger companies have learned that collecting art adds something special... Read More
Depending on whom you ask, you will get told many... Read More
The most basic answer is the same answer as to... Read More
All sales begin with some form of advertising. To build... Read More
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
Want to create print ads that get results? Below are... Read More
From meager beginnings in 1920, radio has grown with us... Read More
Here's a neat trick to get lots of radio advertisement... Read More
The more things change, some say, the more things stay... Read More
1. Give Testimonials When you purchase a product or service... Read More
Quite a few business out there can't survive without some... Read More
1. You can get ad copy ideas by studying similar... Read More
Aggressive business card marketing isn't about handing your business cards... Read More
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Advertising, when done well is a very effective way to... Read More
If you're a retailer and the only kind of advertising... Read More
What are you trying to say with you business card?We... Read More
In the sign industry we commonly refer to the material... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
Walk around any trade or consumer show and you will... Read More
Larger companies have learned that collecting art adds something special... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
The task of executing successful advertising campaigns for products made... Read More
1. Spend money on decent quality business cards. Home made... Read More
Advertising online is very similar to advertising in any environment.... Read More
Banner advertising is an effective way of getting your advertising... Read More
Ensure everyone in your company sings from the same sheet... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Did you know generating positive media coverage is four times... Read More
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
2005 puts us at the mid-point of the first decade... Read More
Recently, a woman called to ask about replacing a magnetic... Read More
1. Attract prospects with your headline Use your headline as... Read More
The opportunities for getting free advertising for your product or... Read More
If your company is one of those innovative businesses that... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
I'm sure while you have seen many tips on advertising,... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
If you are an ardent web surfer and MLMer like... Read More
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