Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though,... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?There is an advertisement currently running on T.V.... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They're all wrong.Here's what you... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.3. Make a... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the... Read More

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Showing 1 - 10 of 362 Articles
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Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More