What are Text Adverts?
Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience.Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. Even a single impression... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard,... Read More
Advertising Copy: What?s Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius... Read More
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information ? the world is full of it ? but what... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs,... Read More
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won.But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T.O. is the deal, too. At least on... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". So how do you decide if it is right for you, what books to use, how much to spend and... Read More
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Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance... Read More
Moving Message Display
Moving message display are designed to be installed into environments... Read More
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it... Read More
Electronic Display Signs
Electronic display signs are used nowadays in great extent to... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards. Home made... Read More
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Electronic Reader Board
Electronic reader boards are the most efficient way to convey... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every... Read More
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of... Read More
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