Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions.... Read More
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing... Read More
Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on... Read More
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick... Read More
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros... Read More
What's the cheapest, most under-used marketing tool you have?The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways... Read More
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend... Read More
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing... Read More
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a... Read More
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods. 1. Write an article relating to your area of expertise andsubmit it to all the publications... Read More
|
|||||
|
|
|
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
What is the golden rule of internet advertising?Give, so you... Read More
When advertising, you need to sell your opportunity, your products... Read More
Yellow Pages advertising is one of the most popular forms... Read More
1. You can get ad copy ideas by studying similar... Read More
Ask some businesses about radio advertising and they'll tell you... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Boring is one thing you can't afford to be when... Read More
The success of a business plan stands or falls on... Read More
Over the 32 years I've been involved in sales, marketing... Read More
It's not about traffic; it's about generating leads. That's right.... Read More
An effective way to gain company recognition is to order... Read More
Your marketing and advertising won't be effective if your potential... Read More
In this article, we want to explore the idea of... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
As I was searching through a kitchen drawer the other... Read More
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
Here are a couple of tips for creating an eye... Read More
Cable has grown from 13 houses connected together in 1948... Read More
It was two days before our shoot. I was in... Read More
When used effectively, classified ads can be one of the... Read More
Often considered as "plain Jane's" of the print world, trade... Read More
I caught myself wracking my brain over what kind of... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
"Culture is a like dropping an Alka-seltzer into a glass... Read More
For most companies, gone are the days of spending money... Read More
I got another one of those calls the other day...Can... Read More
In today's fast paced environment, interaction with family and friends... Read More
"How brochures can help you stand out from the competition,... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Without a plan to distribute your cards, there's no need... Read More
Advertising, when done well is a very effective way to... Read More
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Here's some easy ways to create signage that will attract,... Read More
In order to sell more products and service, you need... Read More
If you're a typical small business, you've probably been approached... Read More
Business cards are the most underutilized and misunderstood marketing tool... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
Since most of us are always online and our business... Read More
Are your business-to-business ads working for you? If they are... Read More
Let's face it. Email marketing and publishing have became very... Read More
Ensure everyone in your company sings from the same sheet... Read More
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
LED's are becoming more and more popular in all kinds... Read More
The opportunities for getting free advertising for your product or... Read More
Over the 32 years I've been involved in sales, marketing... Read More
This tactic of the game was hard for me to... Read More
I promise you'll be able to finish this article before... Read More
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Mail order is a very complicated business. Every phase must... Read More
There have been several ads promoting books and reports on... Read More
As I was searching through a kitchen drawer the other... Read More
Make a list of everything you think should be included... Read More
A well-planned and properly executed marketing program should include a... Read More
1. Spend money on decent quality business cards. Home made... Read More
This is the third article of a three-part series. I'm... Read More
Yellow Pages advertising is one of the most popular forms... Read More
How much money have you spent in Advertising, Promotion &... Read More
What is the golden rule of internet advertising?Give, so you... Read More
Having a quality brochure makes a positive impression on a... Read More
I get the L.A. Times delivered to my door every... Read More
Advertising |