Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on... Read More
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers... Read More
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number... Read More
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people. The following is a brief article on how you can effectively select a reliable dealer." ... Read More
Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.Custom LED displays are based on LED technology which gives... Read More
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it?Does it mean that people are frivolous & go... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that... Read More
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?If this scenario is familiar to you there's a few likely... Read More
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!We all know that in order to succeed in business,... Read More
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Have you ever wondered why your perfectly fine classified ad... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
I promise you'll be able to finish this article before... Read More
Your marketing and advertising won't be effective if your potential... Read More
Electronic display boards signify high priority messaging, allowing you to... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
What I'm about to reveal are myths that most people... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
The big news on Wall Street last year was the... Read More
As technology continues to improve, the quality of digital prints... Read More
The most common way to drive people to your business... Read More
Ever heard or seen a radio or television commercial that... Read More
One of the most powerful offers you can use in... Read More
Unless you have become extremely popular in your personal or... Read More
Make a list of everything you think should be included... Read More
You're flipping through this publication as you wait for your... Read More
The sinage marketplace is competitive! Consequently, some companies are going... Read More
If you haven't made many sales or perhaps none at... Read More
Most brochures that businesses put out today end up doing... Read More
This tactic of the game was hard for me to... Read More
To succeed in today's crowded marketplace where most of the... Read More
Want to create print ads that get results? Below are... Read More
Too many business owners and marketers know that Yellow Pages... Read More
You may be aware that in a basketball game the... Read More
Today's online marketplace is extremely competitive. People want to market... Read More
This is the third article of a three-part series. I'm... Read More
Cinema advertising has always been an effective marketing tool for... Read More
In this article, we want to explore the idea of... Read More
Well, Super Bowl XXXIX is history. Too bad for the... Read More
According to experts, just changing the headline of an ad... Read More
So, what's an elevator speech, and how do you get... Read More
Solution: You can protect yourself by partnering with other lead... Read More
This information is based on the principles of Laws of... Read More
Cable has grown from 13 houses connected together in 1948... Read More
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
You offer a reliable, quality service. You know that if... Read More
When advertising, you need to sell your opportunity, your products... Read More
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Moving message boards are used in the areas where continuous... Read More
How many times has this happened to you?A friend recommends... Read More
Sometimes, it is not an obvious business idea that will... Read More
Well, Super Bowl XXXIX is history. Too bad for the... Read More
The ability to lead, persuade and influence are integral skills... Read More
Solution: You can protect yourself by partnering with other lead... Read More
If you want to sell more ad spaces, you must... Read More
1. Give Testimonials When you purchase a product or service... Read More
Since most of us are always online and our business... Read More
Rule One :- The HeadlineThe headline should summarize the whole... Read More
It is very important to realize that persons buy from... Read More
Many prospects skim through catalogs and brochures, glancing at the... Read More
The most basic answer is the same answer as to... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
When knowledge is based on truth it is powerful!When it... Read More
Business cards are one of the most powerful and inexpensive... Read More
Mobile detailers have all types of customers, many of whom... Read More
Ask anybody who has been in business for a long... Read More
In today's fast paced environment, interaction with family and friends... Read More
Business cards with nothing on the back are wasted opportunities... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
When my daughter complained recently about the prohibitive cost of... Read More
Too many small business owners today run ad campaigns that... Read More
FACT: Most people don't spend anywhere near enough time on... Read More
So many business people neglect this valuable asset that may... Read More
Here's some easy ways to create signage that will attract,... Read More
Many of the most memorable ad campaigns around tend to... Read More
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