Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.Elevator speeches are intended to... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.One way is to write an... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". So how do you decide if it is right for you, what books to use, how much to spend and... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience.Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. Even a single impression... Read More
The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual... Read More
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.1. The HeadlineThis is THE most important part of your ad, especially when using online advertising. The point of the... Read More
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results?... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh ? grammatically speaking ? but holy smokes, it does it have 'stopping power'...Now I'll share with you a few secrets for creating good adverts. So let's dive right... Read More
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How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
Promotional Vehicles
It is difficult to miss a Hummer, but how many... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of... Read More
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you... Read More
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must... Read More
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
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