As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.With this group identified as my target demographic, it was... Read More
In these days of insecurity and uncertain futures, the tendency is to manage for survival but the smart business leaders are actively hunting for profits.And they are doing this without launching costly new initiatives or major capital investments. Seems difficult? Only if we are bound by the traditional approaches to... Read More
Support is critical for your small business survival. You may shy away from the thought of having an advisory board to guide you through your rough spots, but having a group of professionals who are willing to be your sounding board can mean the difference between success and failure.Your board... Read More
What kinds of things effect mobile service businesses P and L's? Well this is an excellent question and as I see the Annual reports of companies who do mobile services, such as Ecolab, Service Master, Halliburton, Luftstanza Food Services, etc. I see many similarities. For instance we have noted as... Read More
A career coach could be simply defined your job seeking partner. A career coach could be a career management coach, who helps you in managing your career or a career marketing coach, who helps you build contacts, posts your resumes, tries to find the best jobs for you and helps... Read More
Running a business on the net these days can be like looking up into a clear night sky; it can leave you feeling very small and insignificant.I am a one-person operation, and I also offer personal service. It has taken some time for me to acquire clients, but I feel... Read More
Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. I had always considered the mobile truck washing efforts to be very profitable and believed that fixed truck... Read More
What's your job profitability? Do you know?Many business owners are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account. Having money in your checking account doesn't mean you are profitable. It might simply... Read More
Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject.Some folks offered helpful insights and suggestions on how to... Read More
There were only an estimated 1800 active franchisors in this country at the end of 2002, that number down from 6000 in a single decade. It is not hard from this effort to increase regulations to see why. I believe the Federal Trade Commission's franchising expenditures should be cut by... Read More
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One overlooked individual in the process of taking a company... Read More
Q: I really want to start my own business, but... Read More
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Free money! Receive up to $25,000 that never has to... Read More
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Many of our nations 400,000 franchisees run their businesses out... Read More
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If you own a mobile car washing, pressure washing or... Read More
Does your small business have a banking and credit card... Read More
Business owners rarely go into business to deal with the... Read More
Free money! Receive up to $25,000 that never has to... Read More
The story is told of a tiger chasing some goats... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
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Everyone loves a good story. Whether it's the story of... Read More
Most folks in the pressure washing business are happier to... Read More
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Support is critical for your small business survival. You may... Read More
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The Federal Trade Commission which governs the franchise industry thru... Read More
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