Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject.Some folks offered helpful insights and suggestions on how to... Read More
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. The following are twenty... Read More
How is your pipeline structured?I assume most of you have heard about the sales pipeline. Your pipeline is what keeps your business going. It is a lot like a funnel: at the large end, you need to do lots of activities that will generate a slew of interested contacts; some... Read More
Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business?For many smaller businesses it is important to have a focused strategy which enables them to operate... Read More
What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or 'change' scenario. There are however distinct advantages to using freelance as against permanent resources, and... Read More
Back when I owned an inventory-based business, one of my better customers had a clever barb in his repertoire. If we were out of anything he needed in his order, he would say "You know, this would be a great place to open a supply house."But supply, we did for... Read More
In my 18 years of consulting I have heard it all. Everything from competition to managed care as reasons why it's hard to create the business of your dreams. New customers are needed to keep any business going but it is how you and your staff manage these customers that... Read More
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is... Read More
Increase your profit potential by identifying ? and avoiding ? these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a... Read More
What is the Big Race all about when it comes to creating relationships?The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly. Without all these factors,... Read More
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Q: I have outgrown my home office and need to... Read More
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In this paper, I will:1. provide a framework for creating... Read More
If you own a mobile service or home based franchise... Read More
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If you are a small business you know that you... Read More
Pity parties are nothing new. In fact, we do it... Read More
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A recent survey showed that only 28.7% of small business... Read More
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1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
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Disclosure laws in franchising are suppose to help the consumer.... Read More
Before you want to build your business, you need to... Read More
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