Tell Me The Reasons Why I Should Believe You?

Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?

I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.

The legal guy came in and said, 'I feel we may win this case'. The defendant was furious with his lawyers. I want you to have an abundance, a 'preponderance of proof' so that we bury them in evidence. I want them to 'surrender' because of the unending proof we can give them!

That real life example helps to reinforce the fact that generally we're a nation of sceptics.

But, if someone was able to win us over, with just amazing proof, reasons and credibility to back up what they say, we'd be pretty much sold on whatever they were trying to persuade us with.

To illustrate things, let's say were planning on selling our car and we want to give the prospective buyer enough evidence to buy from us.

The question is "what can we include in our written communication that'll help cement a sale?"

How about we start with...

Photocopies of the logbook that details the full service history. Then, we could send ...

A copy of a Tax disc that has been fully paid up for a year. And, what about...

Photographs of where you've been on holiday with your car, so putting a picture in the mind of the prospect that 'leisure' can be made more enjoyable. And, to prove our reason for the sale, we could include a copy of...

A flight ticket that shows you have to go out of town in the next 30 days, hence the spectacular offer you're making to sell the car. To add a little status and glamour to the car, we could show...

Pictures of celebrities, local or national, who also have a similar car, so bringing in the principle of 'association and esteem' in having the same as 'prominent others'. To prove the market value of the car, we can show...

A copy of the dealer price for the car, and the market place average, and how you're able to undercut the price, and the reasons why you're able to do it.

A letter from your loan company showing the amount outstanding on the vehicle to date, and, a copy of a report that shows why the car you're selling, has tremendous resell value.

... I think you get the idea here.

Whatever it is you want to sell, giving people irresistible reasons, backed up with a caseload of proof, is the surest and quickest way to a sale.

What proof elements can you add to your products and services?

Copyright 2005 Nick James

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: http://www.Nick-James.com

---

Starting a Mobile Auto Detailing Business; Dry Wash or Pressure Wash?

Many experienced auto detailing professionals who have started out using... Read More

Restaurant Operators - What Skills do you Need

A tongue-in-cheek look at the skills required to operate a... Read More

Fleet Washing Expansion Considerations

Many times small businesses want to expand their businesses and... Read More

Expanding your business.

Are you a small business owner who wants to expand... Read More

6 of 1, Half Dozen of the Other

Motivational author and speaker Jim Rohn says that for a... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you... Read More

7 Reasons To Take Control Of Your Small Business? Checking Needs

Business checks are available in many styles and varieties. They... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Pressure Washing of Paving Equipment and The EPA

Many pressure washing companies will be glad to take on... Read More

Business Owner--Educate Thyself!

Remember the training programs, seminars, and workshops you had to... Read More

Tips on Setting Up Your Small Business Bank Account

One of the first things you will need to set... Read More

Questions to Ask as Your Business Grows

Here are some of the questions that you need to... Read More

Using Excel Payroll Sheet to Make Payroll System Easier

For the employees, payday is the brightest day; they finally... Read More

Pet Grooming Business

Do you like animals? Would you like to work for... Read More

Why You Need A Virtual Assistant

How much is your time really worth? Is it worth... Read More

Starting is the Hardest Part

You can't imagine how many people ask me how I... Read More

How to Increase the Cash Flow in Your Private Practice in 30 Days

If you have a busy private practice, chances are you... Read More

Marketing Your Small Business - The Top 10 Brilliant Ideas

A Brilliant Marketing Idea... sounds great but what is it?... Read More

Small Home Business: Ad Copy Secrets

So it's time to invest some finances into advertising your... Read More

Small Business Vendors; Getting the Best Service

If you are a small business you know that you... Read More

Deciding Which State To Incorporate Your Small Business In

Once you've decided to incorporate your small business the next... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

Getting City Contracts; Local Government Contracting

All cities have a purchasing office and/or a procurement officer.... Read More

Firing Underperforming Employees in Your Small Business

Here are a few tips on how to hand out... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

When and Why YOU Are the Best Writer for Your Business Plan

WHEN you are operating or planning a small business that... Read More

Internships: Good for Everyone

Many job applicants want a job but often do not... Read More

The 5 Habits of Highly Successful Small-Business Owners

Have you ever wondered what the difference is between a... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Reduce Stress, Increase Profits By Incorporating Strategic Systems In Your Small Business Success

Whether you are an Entrepreneur or Business Professional there are... Read More

Boat Cleaning Business Case Study: Entrepreneurship 101

How do marine type businesses start? Have you ever thought... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

Become The Squeaky Wheel and Watch Your Business Skyrocket!

Providing high quality customer service is a must for any... Read More