Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
|
|
|
|
|
|
|
|
FTC Adding to the Franchise Rule
Last summer the FTC put forth a report and then... Read More
Increase Your Profits with a Point of Sale (POS) System
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Why Clean Mobile Homes for a Business?
Manufactured and Mobile Home owners know that the weather this... Read More
Setting Prices - Pricing Your Consulting Services
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
How to Start a Carpet Cleaning Company
Opening a carpet cleaning business is a great way to... Read More
Marketing Your Small Business - The Top 10 Brilliant Ideas
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea
The restaurant industry in the United States employs an estimated... Read More
Do You Want Your Own Fully Programmable ERP? - Part 3
Continuing from the second article:6. About the aground mathematical model,... Read More
Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter,... Read More
How to Sponsor an Event for Fun and PROFIT
How do you sponsor an event and get personal introductions... Read More
More Rules for Franchising?
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
How to Increase the Cash Flow in Your Private Practice in 30 Days
If you have a busy private practice, chances are you... Read More
Top 7 Small Business Resources for 2005
If you want to start a business in 2005, and... Read More
How to Prevent Home Business Burnout
As a home business proprietor, you may already realize why... Read More
Shopping For a Franchise
Shopping for a franchise is easy if you know what... Read More
Forming a Corporation ? Investors
You've come up with the best idea since sliced bread,... Read More
6 Steps to a Successful Medical Spa Expansion
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Starting a Small Business: Balancing Risk and Reward
In a perfect world, starting a small business would be... Read More
Dynamics of Daylight Savings Time on Service Businesses in the United States
The Dynamics of Daylight Savings Time changes the way we... Read More
Mobile Car Washes and Shoe Policies
Mobile carwashing is hard work, it is tough on the... Read More
How to Get Maximum Results With Minimum Effort
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people. Decide... Read More
Mobile Detailing Environmental Concern in the Deep South
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
Alliances: What works, what does not
Why Alliances FailWhen do you know an alliance is falling... Read More
Accepting Checks in Your Business Virtually Risk Free
Most businesses accept checks as form of payment for goods... Read More
Passion Is Key To A Successful Business
Passion. Passion alone can make your business successful. As an... Read More
Small Business Pricing Strategies
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
How to Effectively Design Your Business Image
In many industries, image is one of the last things... Read More
Pressure Washing Business Case Study, Tractor Cleaning
So often small service businesses fail to exploit niches, which... Read More
Shortcuts Will Kill Your Business
Think of your business as a living, breathing, organism. It... Read More
Small Business Success: Thriving During Change (And Landing On Your Feet!)
If I had $1.00 every time I heard someone say... Read More
Franchisee; Vacation Managing
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Franchise Territories for Mobile Businesses; Why Limitations
In franchising an individual desirous of their own business will... Read More
Are You Making the Most of Your Intern?
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Setting Up a Pressure Washer Rig to Clean Concrete
Maximum efficiency in the cleaning industry is a key to... Read More
Small Business Ideas - Your Image Can Lose You Business
What image do you and your people portray to your... Read More
Environmental Boat Washing and Detailing
Some marine biologists feel that the concentration of dead marine... Read More
Small Business Spoiler - Procrastination
One of the most common issues that comes up for... Read More
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on... Read More
To Buy Or Not To Buy: Lawn Mowing Business
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Operational Aspects on P and L Statements of Mobile Services Businesses
What kinds of things effect mobile service businesses P and... Read More
Making Your Product Desirable For Alliance Partners
How do you make sure you have the business solutions... Read More
FTC Adding to the Franchise Rule
Last summer the FTC put forth a report and then... Read More
Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business
I agree that knowledge should be free, but the next... Read More
Collaborative Negotiating: A Win-Win Strategy
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Seven Common Mistakes Made By Small Business Owners
Most new small businesses won't be in business this time... Read More
Breaking The Chains!
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Your Ideal Client ? A Key Concept for Solo and Small Business Marketing
"I don't know the key to success, but the key... Read More
Preparing to Launch Your Small Business
Small business owners often enter their field with great expectations.... Read More
Mobile Detailing Expansion Considerations
Expanding your business requires you to take a good hard... Read More
Success & The Nature of Things
The story is told of a tiger chasing some goats... Read More
Earn More Money in Your Small Business by Creating a PIG
If you really want to earn more money with your... Read More
Batting Cages Business - Making Profits With The Swing Of A Bat
There is a Batting Cages Business for those people who... Read More
The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants... Read More
Corporate Shells
A corporate shell could be liken to a house that... Read More
Expanding A Mobile Car Wash Business
What is the best time to expand a mobile car... Read More
Financial Strategies for a Mobile Car Wash Business Plan
Writing a business plan for a mobile car wash is... Read More
When and Why YOU Are the Best Writer for Your Business Plan
WHEN you are operating or planning a small business that... Read More
Uncover Free Veins Of Gold By Prospecting Online Guru Newsletters (Part 1 of 2)
Incredible as it sounds, you have a goldmine of free... Read More
The Care and Feeding of Your Small Business
While I was hard at work last week, an everyday... Read More
Starting a Pressure Washing Business
Are you thinking of starting a small pressure washer business... Read More
Financial Dose for Business
The goals of businesses have undergone much evolution from the... Read More
Cabinet Refacing Business Opportunities
With all the cabinet refacing business opportunities out there, you... Read More
Business Development Is Not An Event
Cash flow. To stay in business, you've got to keep... Read More
Simple Business Tactics Are Your Key To Success
In a world full of complications sometimes we overlook the... Read More
Is Your Small Business Name Important?
You bet a name is important. Many small business owners... Read More
Small Business |