You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
Why does research and education play an important part of... Read More
If you discovered the bottom line in your business depended... Read More
I believe the number one reason why a business will... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
The life cycle of the typical small business is short... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Many companies wish to expand and a few wish to... Read More
The success of your business depends on your ability to... Read More
Expanding your business requires you to take a good hard... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
As you reflect on this year and prepare for next... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
How often has someone thought of starting a business based... Read More
Think of your business as a living, breathing, organism. It... Read More
The modern Franchise business model and the much different business... Read More
Cleaning concrete is tough and there is an easy way... Read More
We all know how glorious those first warm days of... Read More
Most of us remember going to at least one garage... Read More
I have a confession to make. My name is Caroline... Read More
I only have to point to the 555 plus failed... Read More
Nothing can drive a business down faster than customers who... Read More
Your product is dying. With the same inevitability that we... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
In this series of articles I'm going to show you... Read More
Cash is King... That is what everyone tells us and... Read More
In a quest for customers and to keep those customers,... Read More
When do annoyances in a relationship become too much to... Read More
Here are some important points to take note of if... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Every home business has the same problem of how to... Read More
What is the satisfaction & expectation review of the business... Read More
The choice to incorporate a small business in Florida has... Read More
Owning a business is a challenging endeavor. If you're like... Read More
A career coach could be simply defined your job seeking... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
How far away is the person you need to meet?We... Read More
A cherished business doctrine is that growth must be a... Read More
The Boston suburbs seem to be rich with possible locations... Read More
As a practise gets larger & larger the associated problems... Read More
Many of us have noticed how some nearby communities seem... Read More
Whether your target audience is in your neighborhood or across... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
More sales and more profit. Isn't that what you want... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
Anyone who is serious about washing aircraft as a full... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
When do you need to get more involved with the... Read More
Grow your Professional Organizer business by branching out into related... Read More
I recently met with a very successful magazine publisher who... Read More
Mobile detailers will find themselves with lots of competition even... Read More
We have all seen the mobile washing units cruising our... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
There are no "rules of thumb" in the pursuit of... Read More
How far can you go based on your relationship with... Read More
If you've been thinking about starting a business, but are... Read More
What is in an information plan?Before you even meet with... Read More
Why are we over regulation the franchising industry, what purpose... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Thankfully, most of us will never find out. That is... Read More
If you're like me, you love accounting. It's so fascinating... Read More
A Private Investigator is a professional trained in the art... Read More
Small Business |