Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
|
|
|
|
|
|
|
|
|
Successful Small Businesses Use PR
It's obvious when a small business has accepted the fact... Read More
Dont Wait - Sell The Future Now!
Just as you are about to say "good-bye" to your... Read More
What Is YOUR Value Proposition?
Every company has a value proposition. That is a statement... Read More
Site Selection - Slice of Life, A Car Wash and Detail Center DownTown
There is a continual trend we are seeing which I... Read More
An Example of Business Automation - eCards with pizazz
The last time I spoke and went into a bit... Read More
50 Ways to Save Money
There are countless ways to save your business money. Unfortunately,... Read More
Do Home Businesses Complicate Small Business Debt Collection Laws?
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Marketing a New or Small Business on a Budget
There are almost as many opinions and views on marketing... Read More
Aircraft Washing Business Tip - Interior Private Jet Cleaning
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business
I agree that knowledge should be free, but the next... Read More
The Truth About Government Grants for Your Business
Free money! Receive up to $25,000 that never has to... Read More
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people. Decide... Read More
New Habits, Rebounding Economy Help To Sell Giftware and Collectibles
Just a few years ago, when one thought of a... Read More
De-Ionization Decisions in Mobile Car Washing
Many mobile car wash operators would like to add de-ionized... Read More
Mini-Blind Cleaning Business, Case Study
Sometimes the simple businesses are the ones, which make good... Read More
Your Practice is Only as Valuable as Your Referral Base
Many physical therapists in private practice have the appearance of... Read More
7 Cash Flow Secrets Your Accountant Never Told You
Looking for ways to boost your cash flow? As a... Read More
Business Development Is Not An Event
Cash flow. To stay in business, you've got to keep... Read More
Perception: What Are Your Patients REALLY Hearing?
Never underestimate the power of perception! Perception plays a major... Read More
Small Business Mistakes: Are You Making Enough of Them?
That's right are you making enough mistakes in your... Read More
Marketing - The Way To Make What Youre Really Worth
You only have so much time in a day right?So... Read More
Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done
We all know how glorious those first warm days of... Read More
Work is a Four Letter Word
I love work, I can watch it all day.I am... Read More
Web Based CRM Systems: Get Mobile; Get Results
Everyday more web based companies enter the business scene. The... Read More
Small Business Health Check-Up
If your home business is not performing the way you... Read More
Asphalt Paving: Striping Your Parking Lot
As you may already know, asphalt paved parking lots do... Read More
Business Owner--Educate Thyself!
Remember the training programs, seminars, and workshops you had to... Read More
Keeping your Business Alive
As long as you eat and breathe you will stay... Read More
How to Find a Microenterprise Loan for Your Business
If you're looking for start-up capital for your business, but... Read More
Data Loss - Can Your Company Survive? (Most Do Not)
Data. Most people think it is a term relegated to... Read More
Gold Medal Delegation
When the recent Games of the XXVIII Olympiad came to... Read More
Franchising 101- What You Absolutely Need to Know
Franchising has made the world look really small. The well... Read More
Chamber Membership will BOOST your Business
When is the Chamber ideal for your business?Joining a Chamber... Read More
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who... Read More
Contract Cleaners ? A Guide for Business Part 2
In the first part of this article I put forward... Read More
Small Businesses With Work Trucks; A Warning
If you are a non-operator owner of many work trucks,... Read More
Australian Workplace Agreements - How They Work For You
The employer / employee relations environment has been constantly evolving... Read More
Arranging Your Fundraiser
When deciding to host a fundraiser for your company or... Read More
Small Business Success - It?s a Matter of Confidence
I was floored! I couldn't believe what they were saying!... Read More
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall... Read More
The Step Zero Effect
The key to organizational focus and helping those who need... Read More
3 Ways To Make Certain Your Business Fails
Most small businesses incorporated in 2005 will fail by the... Read More
More Business Card Uses
Why would you use an event pass?Event passes are often... Read More
More Rules for Franchising?
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Reclaim Equipment Detailing Industry and NPDES, EPA, Storm Water Rules
It behooves every professional mobile auto detailer to stay up... Read More
Attributes Of Companies You Don?t Want To Buy!
There are no "rules of thumb" in the pursuit of... Read More
The PR Commitment to Small Business
We're birds of a feather, public relations and small business.... Read More
Advertising - For Small Businesses (Part 2)
How to do itPeople skim through newspapers and magazines and... Read More
New Habits, Rebounding Economy Help To Sell Giftware and Collectibles
Just a few years ago, when one thought of a... Read More
Boston Suburban areas a good choice to run a business
BioTechs even with the latest news had shed over 1000... Read More
Small Businesses - Big Obstacles
Everyone is talking about small businesses. In 1993, when it... Read More
Share Ad Expenses to Boost Profits
The challenges of the small business owner are well documented.... Read More
Looking for a New Office Chair?
Perhaps you are building a new home office or you... Read More
Keep TRACK of your Business Relationships and Gain Profits
How do you know when an alliance needs to be... Read More
How to Wash Mobile Homes as a Business
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
Keeping Business Alive
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
5 Steps To Success for Small Business Owners
Everyone wants to succeed in life. Most people want to... Read More
Is Your Small Business Name Important?
You bet a name is important. Many small business owners... Read More
(P)Refer to Grow Your Business
(Although this article is geared towards small business owners, the... Read More
There Is Security in Change... But Use Caution
It has been said that the only constant is change.... Read More
Small Business Owners - Form a Relationship with Your Bank Manager
It's just like a marriageTo expect a bank manager or... Read More
How to Give Informative Talks
Why should you do informative talks to smaller groups?Informative talks... Read More
Beating the Small Business Cash Flow Blues
Small business owners can relieve a lot of their own... Read More
Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business
I agree that knowledge should be free, but the next... Read More
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To... Read More
A Day in the Life of a Self Employed Professional
It's Monday morning and Connie the Consultant sits in her... Read More
Small Business |