Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.Rest assured, you will... Read More
Secret Number One: The Key Is A Niche MarketIdentifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those... Read More
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however,... Read More
The history of these battles is the history of guerrilla warfare.There are similar stories in business.One example is that of the "Marlboro Man". Before the Marlboro Man, the Marlboro brand of cigarettes was ranked 31st - almost rock bottom.After the introduction of the Marlboro Man, and the guerrilla branding campaign... Read More
If you haven't started your own niche business yet because you haven't got a product, here's a business where you don't need one - Joint Venture Brokerage.As a Joint Venture Broker you don't need your own product, customers or a mailing list... All you need to do is learn how... Read More
What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?If you are presenting a "diluted" version... Read More
The Public has Embraced Local Search and Want to do MoreAlthough Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the... Read More
The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. Many companies have difficulties and struggle amidst the huge... Read More
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Michael, give me some practical things I can do to get more sales from my website!" You want practical advice? Stop treating your website like an object in your... Read More
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites dedicated to marketers, or at... Read More
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