10 Deadly Joint Venture Profit Killing Mistakes

1. Not sending out another mailing

Sending another mailing (to the subscribers who haven't bought) will often bring 50% or so of the previous response.

2. Picking the wrong mailing list

Remember the 40-40-20 rule. 40% of your response depends on the right mailing list, another 40% on the right offer and 20% on everything else.

3. Targeting visitors instead of buyers

Buyers have always been and will always be more profitable than visitors.

Let's take it a step further. A client who buys from you two times is twice as likely to buy as someone who only buys from you once. Why ? Because they have more of a relationship with you.

4. Not sending the endorsement e-mail through a spam check service before rolling it out

According to research done by Time magazine, a mind-numbing 40% to 70% of all e-mail is being destroyed and deleted by spam filters. The problem with that is that a lot of legitimate e-mail is getting eaten by those filters, including endorsed mailings. And that sometimes means a massive loss in profits.

If you have a mailing list of 30,000 strong, that means that under certain circumstances, 12,000 to 21,000 potential buyers won't even receive your endorsement.

By correcting the problem, you may be hard pressed to find something else that will make such a positive impact on your bottom line in such a short amount of time.

Listen, I don't know if the percentages quoted by Time magazine are still accurate, and to what extent, but the fact remains that those filters are routinely destroying a percentage of your profits.

Use a good spam check service and you will increase readership.

5. Not testing the mailing (or JV)

Testing is a risk-reducing activity. If you don't test, you are literally playing Russian roulette. Always send the test mailing to the best names on the list.

6. Not making it easy for clients to buy

If you are offering a high ticket product or service, giving your clients the option to purchase with multiple payment options or multiple credit cards can definitely boost response.

7. Mailing JV proposals or endorsements so they arrive on the wrong days

Mondays and Saturdays get the worst results. The best days for your prospects to receive your mail (or e-mail) are Tuesdays, Wednesdays and Thursdays.

8. Sending the mailing out to a desensitized client base

Many online publishers make this mistake. It seems like every other day they have another product of the year to sell or endorse. This eventually (and in some cases, rather quickly) desensitizes their prospects to all their offers.

In fact, I wouldn't be surprised if some online marketers had more and more trouble getting the same kinds of results than they used to get. The reason is simple. Their subscribers have not only lost faith in the fact that the list owner doesn't have their best interest at heart, but also they will simply avoid reading their newsletter.

That equates to a massive loss in readership.

Make it worth their time, and they will definitely take the time to read your e-zine.

9. Sending an endorsed mailing without knowing the conversion rate or visitor value

Some partners endorse others without even knowing their visitor value. They are flying blind, and usually get hit hard.

Savvy marketers won't want to pitch their customer base more than they have to, and they definitely won't endorse you unless they have reasons to believe that they will be successful with the mailing.

10. Doing a JV with an endorser that has a small (or no) relationship with his / her clients.

Relationships make up the biggest factor in sales.

In JV endorsements, relationships are everything. Always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you'll make.

Gabriel Howes is a Joint Venture expert. Download 2 free sample chapters from the highly-acclaimed Ultimate Joint Ventures ebook by clicking on ultimatejv.com/Adtrackz/go.php?c=a1 now.

Go for it.

Copyright © 2005 Gabriel Howes All Rights Reserved

---

How Quality Content Will Increase Your Traffic and Sales

Are you aware of how vitally important and valuable CONTENT... Read More

Internet Marketing In A Room FULL Of Naked Men!

NO, that's not one of my secret dreams :-) It's... Read More

FREE Classified Advertising Tips to Boost Any Business!

FREE online classified advertising - the equation is simple. A... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

5 Surefire Ways to Increase Sales

The Internet has changed how people do their business. Even... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name... Read More

Eyes on your eCommerce Website

Copyright 2005 Richard KeirIn a recent article I talked about... Read More

When is Spying on Your Competition a Complete Waste of Time?

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More

No Marketing, No Promoting, Huge Profits

Internet business opportunities come in many flavors and varieties. Most... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

Things I Learned from Corey Rudl

On Wednesday, the first day of June, I received the... Read More

Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

If your website sales are down and you desire to... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

How You Can Tap into the Dramatic Selling Power of Testimonials

Among the variety of techniques available to you as a... Read More

Online Marketing Donts

There are over 200 million people worldwide connected to the... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

The 10 Success Basics For Your Online Business

It's always a good time to review what's been working... Read More

Having The Right Attitude And Start Becoming A Problem Solver

Do you really want to make money online?Do you want... Read More

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

What Are Really The Best Strategies or Ideas for Internet Marketing?

There are many ways for you to do effective Internet... Read More

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More

A Frugal Internet Marketing Strategy That Works!

So you finally created the website that your business or... Read More

8 Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More

Make Your Real Estate Website Visible!

So, you've created a Website to highlight your realty services... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

Marketing - All About Focus

Marketing would appear to be the great buzz word of... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Niche Marketing - Assessing The Potential Of A Niche

Potential niche products exist all around us, but how do... Read More

Do Your Words Need Protection?

Recently, attending a local event, I found myself chatting with... Read More

The Power of Viral Marketing

When I first heard of the term Viral Marketing I... Read More