Im Talking, But is Anyone Listening?

Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving down the street where your store is located. If they didn't know you existed before, they do now.

But online your business is buried among millions of websites. People can't just stumble upon it accidently. Do you feel like you're just spinning your wheels and getting nowhere? Or you're talking, but no one's listening? How, then, do you establish your presence and make your site known?

Stand up and shout it to the world! Not literally, of course, but figuratively speaking. You need to advertise and promote constantly. You must get your name and website "out there" for the world to see.

More importantly, you need to make a lasting impression so the next time a customer is in the market for your type of product, they'll remember *you* over someone else with similar products.

It's called "name-branding." Get a catchy slogan or motto that people will associate with your name and website. Publish an ezine or report to build a mailing list of potential customers. Establish yourself as an expert in your field.

Once you've got a mailing list, you need to keep your readers *wanting* more information. You can't just send ads and expect them to hand over their money. You'll have them hitting the "unsubscribe" link faster than you can say "unsubscribe."

They need to get good, reliable information to build their trust in you. Once you've got their trust, you've got clients/readers for life. Give them solid, helpful information and they'll listen. Show them that you care about *their* needs and wants, not just the size of your wallet.

You also have to grab their attention. Your subject lines, editorials and ad copy must make them *want* to read more. Your newsletter or report doesn't help anyone if it gets deleted without being read, most of all you. You're wasting your time if no one's paying attention.

Once you've established that trusting relationship and learned to grab a reader's attention, you'll know without a doubt that when you talk, people will listen.

About The Author

Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Subscribe to Home Business on a Budget Newsletter for weekly articles, tips, information and resources. To Subscribe mailto:hbb_newsletter@a1ebiz.com

If you would like to receive her new articles when they are written, please mailto:hbb_newsletter_articles@a1ebiz.com

This article may be reprinted in its entirety with this resource box included.

dmh0226@voyager.net

---

Excelling With Online Marketing

Do you want to build a successful online business?Then start... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions

Copyright 2005 Tinu AbayomiPaulIn my last article on site promotion,... Read More

Secrets To Successful Selling Online

What is the secret to selling online? This is a... Read More

Surfing, Searching, & Networking 101

Everyone knows the internet can be very useful for finding... Read More

URLs Everywhere

Your URL (www) should be everywhere and more. I know... Read More

How to Make Money from People Who Type the Wrong Web Address

How many people visit your web site but type in... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its... Read More

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing,... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

Educate Yourself to Succeed in Internet Marketing

More and more people are considering the World Wide Web... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

FREE Classified Advertising Tips to Boost Any Business!

FREE online classified advertising - the equation is simple. A... Read More

Dont Tell Me What I Cant Do!

Have you ever watched ABC's hit TV show Lost? My... Read More

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?e-Marketing is still quite a controversial subject to... Read More

Consumer Confidence Increased With Paypal

In the last year I have met people that have... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a... Read More

Using Back Links to Get Top Search Engine Ranking

There are no hidden secrets on how to rank high... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when... Read More

The Magic Upsell Technique

Just like the infamous thank you page that a buyer... Read More

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

4 Tips to More Online Party Sales

I know most of us have held our own online... Read More

To Make the Most Dollars, Make The Most Sense

The world of Internet marketing isn't all it's cracked up... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More