Do you want to build a successful online business?
Then start using online math and use Microsoft Excel.
I've written an e-book this year that sells at a profit. In fact, I've written 2 e-books that sell at a profit (I'm thankful to all my Internet friends who have helped me.). I can't imagine anyone selling anything on the Internet without using Excel to keep score on profits and performance.
Are you making a profit or running at a loss? A plain old Excel spreadsheet (or Lotus) will get the job done for you. Are their any trends in profits (or losses) for your online venture? Excel graphs make it easy to see (and sometimes predict) trends.
When you started your venture, how did you estimate the demand for your product on the Internet? I did research on Overture to predict the volume of my Google paid click impressions. Using Excel was a key part of that process.
Whenever I make an e-book sale I add it to my Excel sales database. I click on an Excel macro button that automatically re-formats my email sales notification into a record in my e-book sales Excel database.
Over the past year I've used a powerful Excel technique called a pivot table to analyze my e-book sales database. This is what I learned about my e-book sales:
1)Tuesday was my slowest e-book sales day. I corrected the sales problem by mass mailing offers on Tuesdays. Tuesdays are better now.
2)My e-books have sold in over 37 countries. But 90% of my sales came from just 5 countries. Solution? I adjusted my advertising mix to better spend my advertising dollars.
3)Finally, men purchase about 70% of my e-books. Women purchase 20% and 10% of purchases are from unknown genders (people that use initials only). Solution? None yet. Women just aren't buying my e-book as much as I'd like. But if I find a great copywriter who needs to learn more about Excel I'm in business. We can trade.
Would you like to find an unexpected ally for "Excelling with Online Marketing"? Just check your personal computer. If you have Excel (or Lotus) than you already have a great tool for tracking not only online marketing profits but all kinds of online marketing performance. Build a simple spreadsheet for tracking your weekly profits and then advance to other techniques for measuring online marketing performance.
So, that's it for today. I know that I'm just a first year online marketer and have much to learn. But, I'm "Excelling" with Online Marketing and you should too.
Copyright 2004 Richard Kraneis
About The Author
Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website is www.TheWorldsShortestExcelBook.com. You can reach him at rich@TheWorldsShortestExcelBook.com. (He's looking for a great, up and coming copywriter for future projects.)
As an Internet entrepreneur your ultimate goal is most certainly... Read More
Zig Ziglar the famous self help guru was once quoted... Read More
Many Internet marketers wonder how they spend less time marketing... Read More
-- Internet Marketing Determines Web Success --Internet marketing is essential... Read More
It is important that anybody with a significant online presence... Read More
"The Internet Gold Rush is under way" Bill Gates, chairman... Read More
If you're looking for Internet marketing help you've come to... Read More
This guide is for people who know what network marketing... Read More
Ever hear about an idea that is so simple yet... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
Do you want to unleash a tsunami of sales at... Read More
Oh no... are people leaving your site without buying?Get used... Read More
It happened twice during the same week. All I wanted... Read More
If you're new to Internet Business, this might be hard... Read More
I have learned over the years that when it comes... Read More
For many of us, it is time to start thinking... Read More
Most people who try to leverage the Internet to build... Read More
Many of you are reading this article because you would... Read More
Making money online is really easy to do because the... Read More
There are many people every day jumping into the online... Read More
Think about everything you can do in your business that... Read More
I just came across this web site called PayDotCom.comAfter reviewing... Read More
"Viral Marketing" is giving something away for free and allowing... Read More
The busier you are the harder it is to remember... Read More
Life is thought to have begun on Earth somewhere around... Read More
Have you ever watched ABC's hit TV show Lost? My... Read More
Here's an alluring income generating strategy, that's widely adopted by... Read More
Strategic Internet marketing is a way to define your potential... Read More
It doesn't make any difference if you're promoting your own... Read More
Have you ever been lost in the woods - wondering... Read More
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is... Read More
With the exception of myself and a small handful of... Read More
If you haven't heard the word 'niche' being batted around... Read More
The world of entrepreneurship is a difficult one full of... Read More
No I am not talking about the classic board game,... Read More
Product creation is usually one of the first concerns of... Read More
Often-overlooked commands can boost sales and project a more professional... Read More
1. Email each visitor a satisfaction questionnaire after they purchase.... Read More
1. Far Cheaper and Much More Flexible Than Print AdvertisingThe... Read More
Many people work for hours and hours, days and days... Read More
If not, you may be losing out on some very... Read More
Let me reveal to you a few shocking website sales... Read More
The Gobbledygook Competitor Analysis TipWhen typing cap can tell you... Read More
Many people fail to realize how they can really make... Read More
Late last night I turned on my television and discovered... Read More
It is important that anybody with a significant online presence... Read More
Since the internet happened, and everybody went for the gold... Read More
"The Internet Gold Rush is under way" Bill Gates, chairman... Read More
Niche Marketing, in simple terms is all about targeting hot... Read More
Believe it or not, viral marketing did not originate from... Read More
Online sales is like a fine art and you have... Read More
The following strategies are used every day to boost sales... Read More
A lot of people and companies have websites. They also... Read More
So what's the most profitable internet marketing strategy you can... Read More
A joint venture is when two or more businesses join... Read More
Westerners believe opposites flow in a natural cycle always replacing... Read More
GoDaddy made a calculated decision to nationally "brand" their name... Read More
At times, marketing your business online can seem incredibly complicated.... Read More
In today's world, online advertising is KEY to the success... Read More
Anyone whose been marketing online knows that generating leads can... Read More
Internet Secrets Revealed! Six Easy steps to build a website... Read More
Multimedia here and multimedia there. Is it just a flashy... Read More
1.Why give away what you could sell?That's a fair enough... Read More
Cold calling doesn't work, it's no fun and often you... Read More
Google tells us there are 4 billion websites- almost one... Read More
There are books and web sites for the translation of... Read More
Internet Marketing |