Basic Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you

A message that earns respect has a better chance to make sales. That`s why our topic for discussion is email etiquette.

Train yourself to always -- and I mean always -- stick to the rules below when crafting your email messages.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why you should limit your lines to just 65 characters? Good question! There are two reasons why "less is more":

The first thing to remember is that looking at a computer screen for a long time causes "eye fatigue" for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.

How do you get your lines to wrap at 65 characters? Some email clients, such as Outlook Express, allow you to set the line-wrap to any character-width that you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier. You can also type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes ascreaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time).

Remember that consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.

RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, your image is your reputation and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of integrity, credibility, and honesty in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.

Follow these basic email marketing rules and you will dramatically improve your chances of being a successful email marketer.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

---

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have... Read More

No Marketing, No Promoting, Huge Profits

Internet business opportunities come in many flavors and varieties. Most... Read More

Become an Affiliate Later Rather Than Sooner

I attended a presentation a couple of weeks ago given... Read More

Attract More Orders

Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you... Read More

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

12 Steps to Creating a Business Online

"E-commerce"A word pervading our society, making headlines around the world,... Read More

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a... Read More

Why Have An Internet Marketing Business?

"The Internet Gold Rush is under way" Bill Gates, chairman... Read More

Never Underestimate the Value of Giving Things Away

"Never underestimate the value of giving things away." I remember... Read More

Top 3 Free Marketing Techniques

If you have zero budget then this is the article... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is... Read More

Basic Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Know The Fundamentals To Success

Internet Marketing is right for everyone. Unfortunately, not everyone is... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

Writing Your Own Entrepreneur Success Story

The world of entrepreneurship is a difficult one full of... Read More

3 Simple Steps for Revealing Marketing Secrets of the Experts

Learn the easy method I use to reveal marketing secrets.... Read More

3 Reasons Why I Never Delete Spam Immediately

All of us hate spam and all of us have... Read More

Creating Your Internet Marketing Plan

For large corporations, a marketing plan is a huge document... Read More

How To Let Your Customers Search For YOU! ? Part 1

Actually I love the techniques I will explain below. These... Read More

Book Yourself Solid Key Number 2: Choose Your Ideal Clients

The Book Yourself Solid article series continues withKey Number 2:... Read More

How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product

Are you looking for ways of persuading your web site... Read More

How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again!

With the years competition online, has become fierce. Studies shows... Read More

An Internet Marketing Solutions Company Confesses

a) An internet marketing solutions company tells you that they're... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More

How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites

There is an interesting phenomenon on the Internet and that... Read More

I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!

This wasn't meant to sound like one of those "rags... Read More

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More