Yanik Silver Asked Some Questions That Peaked My Curiosity

It's so simple! I wish I'd discovered it a year ago!

There are a few marketers that stand out from the crowd. One of the hippest guy's on the internet scene these days is Yanik Silver.

He's about to turn 30 and has already made a huge name for himself online. Since I am almost a year younger than Yanik, I find his success a tremendous motivator.

So what has Yanik Silver taught me?

Actually lots!

But the one thing that stands out like an 8 foot tall man stepping out of an elevator, is Yanik's use of questions in his sales copy.

The title of this article is, "Yanik Silver asked some questions that peaked my curiosity." That title may lead some of you to think that Yanik actually called or emailed me some questions. But this simply is not the case.

The truth of the matter is that when I went to some of Yanik's web sites and read the sales copy, it was like he was personally speaking to me.

If you've ever read any of Yanik's copy, you'll notice how he poses questions. Some questions are simple and obvious questions, while others make you think a little harder. But he doesn't stop there...

He asks you a question and then he puts you in a situation where you start seeing the benefits. For example, he has a site called "Instant Sales Letters."

Here's how it starts and here were my initial thoughts:

Dear Friend,

How much is one good sales letter worth?

ME: I'm not sure...

Suppose you could sit down, write a simple letter to your prospects and customers, mail it and then have your phone start ringing off the hook.

ME: I'd like that.

Imagine...one letter could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate 'lost' customers, and even provide you with a constant stream of referrals. So anytime you need more business - you simply turn the tap on... it's like having the goose that lays the golden egg.

ME: WOW! I want to know more!

Yanik asked a simple question then he followed it up with a hypothetical situation. He's peaked my interest and I want to know more.

He has hooked me into reading the rest of the sales copy...

And the funny thing is that he never gave me a direct answer. Why does he do this?

Simple. The value of a good sales letter is going to differ depending upon the person. Yanik's objective is to get you to think about the question on a personal basis.

So what can be learned from this information?

First, don't just ask a question to your readers! Make them use their imagination. Put them in a position where they want to know more about you and your product.

It's kind of like this:

How does a 5 day 4 night all expense paid trip for 2 to Hawaii sound?

Suppose you could lay on the beach and be waited on hand and foot for 5 whole days..

Imagine..seeing some of the world's most beautiful scenery and experiencing the peace and tranquility of the Hawaiian islands. And it won't cost you a penny.

Sure a 5 day 4 night all expense paid trip for 2 to Hawaii sounds nice. But it's the hypothetical situation that hooks the reader. Just asking the question is not enough...

It's imperative that you involve the reader. Make them imagine sitting on the beach being waited on hand and foot! By doing this, you are peaking their curiosity and they will inevitably want to know more.

Asking a question seems so simple, but it's what you do with that question that makes all the difference!

GoVisitors.com © 2003

About The Author

You can download a formatted (60 Character version of this article at http://www.govisitors.com/jb/article6.html * Read the 'Read Me First' text file for distribution information. Have a great day!

jasonblackston@govisitors.com

---

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine.Your ezine will help you to stay... Read More

Internet Marketing, Fact Or Fiction?

I'm sure you've seen it before, your inbox overflowing with... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

The Secret Of Focused Responsive List

Once you have decided on your ideal business to create... Read More

Become an Affiliate Later Rather Than Sooner

I attended a presentation a couple of weeks ago given... Read More

How To Increase Your Web Profits by Cutting the Hype

'Hype' is now an often used slang word which is... Read More

Learn Judo and Beat the Summer Traffic Blues

Did it seem like as the Fourth of July fireworks... Read More

6 Basic Principals Every Online Business Owner Should Know

The fact that you're reading this article shows your interest... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that... Read More

How To Increase Your Profits By 40% Or More With No Extra Work!

Before I expand on the above heading, I do have... Read More

How Old is Too Old?

How does a 74-year-old newbie break into the world of... Read More

Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business

What is a joint venture?It means when you partner with... Read More

Build Your Marketing Muscle

During a saxophone lesson the other day I realized how... Read More

Make Internet Marketing Work for You Via RSS

RSS marketing is a tool used by many on the... Read More

How Do You Make Gold Online Without A Database?

That is a great question!We all know by now that... Read More

Why No Online Marketing is a Failure (Its Only a Test!)

Just yesterday a colleague of mine, whom I'll call "Sandy,"... Read More

Three Easy Lessons to Take Your Online Marketing to the Next Level

I just spent the last week in two very different,... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to... Read More

Fast Forwarding Your Business with Instant Messaging

Instant Messaging is rapidly becoming accepted in the business community... Read More

The Right Internet Marketing Articles Strategy is a Game of Links

Do you know the secret or internet marketing strategy behind... Read More

Got Some L.A.F.S.?

Could you use some laughs? I'll bet you could, especially... Read More

What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing

Returns had been steady since I created www.howtoproducts-xl.com back in... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope... Read More

Getting Targeted Traffic by Standing Out In The Crowd

Have you ever seen the trading floor in action on... Read More

How to Communicate with Prospects All Over the World Who Speak a Different Language

I discovered a free service online, that allows me to... Read More

What to Sell on the Internet?

The phenomenal growth of ecommerce lures more and more people... Read More

Make Money With A Business Opportunity Online

There are so many business opportunities these days that promise... Read More

Nobody Knows You Yet!

It is really a small wonder why most people fail... Read More

Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success

What secret dreams do you have for your Internet marketing... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

Do Your Words Need Protection?

Recently, attending a local event, I found myself chatting with... Read More

George Bushs Secret To Successful Internet Marketing

Former U.S. president, George Bush Senior told the following story... Read More