Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Getting a response requires consistent and persistent self-promotion. It is a simple formula: Commit to marketing your services, and business will grow.
As part of your overall strategy, your website is a powerful tool to increase your visibility. Your prospects can immediately access information about your organization ? instant gratification! A website gives your organization the ability to provide a comprehensive explanation of your services, products, or programs. It can add credibility by listing your clients and their testimonials. Visitors can learn about your staff, and even see pictures of them.
You can draw prospects in with compelling and pertinent content. Articles, tips, and quizzes not only show off your company's expertise and skills, but they are interesting and can educate people about a wide variety of topics.
Your website is a versatile tool, with almost endless potential to be a powerful outreach and promotion workhorse for your organization. Here are just a few examples of ways a website can help you:
* Non-profit organizations can use the website to fundraise, increase membership, solicit volunteers, and encourage people to join in political activism. Online forms allow people to respond immediately.
* Retail businesses can include online catalogs with pictures of their products and online order forms.
* Creative businesses can include online portfolios to show examples of their work.
* Extend the reach of your website by linking to other websites and listing your site with search engines.
* Make the most of meta tags and keywords (you'll probably have to ask a website programmer to help you with this one!)
Copyright © 2002, Wendy Gray Maynard, Kinesis
Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing.
Visit http://www.kinesisinc.com to sign up for Kinesis Quickies, our free e-newsletter featuring free marketing wisdom and tips.
One day I was talking to a friend who had... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
Did you know that, on average, only 2% of visitors... Read More
One of the greatest challenges businesses face is how to... Read More
The busier you are the harder it is to remember... Read More
Even though the days of an IPO generating millions of... Read More
You've probably heard by now that article marketing can help... Read More
Today I was optimizing a couple new websites for search... Read More
Exponential Multiplication a Real Life Example:Double a penny every day... Read More
Headlines are short vital statements to stimulate your potential customers... Read More
If you've a business, you must always keep an eye... Read More
As a marketer you are engaged in a "War" with... Read More
The advent of the Internet has made this world an... Read More
Not long ago, industry pundits were touting B2B marketplaces or... Read More
I attended a presentation a couple of weeks ago given... Read More
I have been running tests on the use of Pop-Unders... Read More
What is e-Marketing?e-Marketing is still quite a controversial subject to... Read More
Have you ever been horrified and intimidated at the convoluted,... Read More
Advertising plays an important role in your business (every business,... Read More
It seems to be in vogue these days to downplay... Read More
Many Internet marketers wonder how they spend less time marketing... Read More
In the early days of web development, business owners had... Read More
The Digital Object Identifier otherwise known as the DOI is... Read More
If you have a marketing business, chances are you get... Read More
At times, marketing your business online can seem incredibly complicated.... Read More
It's true. They don't.That's why you should look at the... Read More
In my opinion, one of the 'Golden Rules' of Internet... Read More
Yes, it has been ten successful years of online marketing... Read More
When my sister and discussed our shopping plans this year... Read More
The most basic question any Internet business owner will have... Read More
Had I known in 1985 what I know now about... Read More
Simply put article marketing is advertising your web site through... Read More
Web marketers see it all of the time.Companies of every... Read More
Many of us in the marketing services and/or agency business... Read More
Late last night I turned on my television and discovered... Read More
Everyone has a hobby or interest that they have a... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
I have heard many people say all it takes to... Read More
If you haven't already heard the buzz, Michael Port is... Read More
Yes, I admit it - I hate asking for referrals... Read More
The Internet is connecting advertisers and marketers to customers from... Read More
Let me save you, at least, several hundreds of dollars... Read More
Wife: "I'm getting sick of these harrassing bill collectors who... Read More
You won't be involved in Internet marketing long before you... Read More
- Are you tired of chasing down publishers just to... Read More
The internet boom hit a high mark in 2004. With... Read More
If you're like me, you'd rather work smarter than harder.... Read More
Viral marketing is probably the number one method for generating... Read More
Network Marketing online works by giving you your own online... Read More
Launching a new product or service is an exciting time... Read More
Basic IdeaAround the world, companies spend over $250 billion dollars... Read More
For the last several months I've been collecting and organizing... Read More
It is a purely shocking statistic, that only 4 in... Read More
What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More
A few months ago I was watching a stream meandering... Read More
Just ask!You can learn useful information about your business, customers,... Read More
Had I known in 1985 what I know now about... Read More
Internet marketing by definition is "the use of the Internet... Read More
The internet has grown explosively in the ten or so... Read More
Copyright 2005 Michael Port & Associates LLCWould you rather be... Read More
I believe it is a principle of human nature that... Read More
Internet marketing, a lot of the time really is hit... Read More
Yes, apparently - websites are supposed to make money! Somebody... Read More
Strategic Internet marketing is a way to define your potential... Read More
Competition is fierce on the Internet. There are a multitude... Read More
Ever see a new product and say to yourself, "Why... Read More
Internet Marketing |