So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth!
In fact, as the site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits.
TRACKING
Knowing where your visitors are coming from gives you a lot of ideas. While the site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where?
Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively.
ACTION STEPS:
Track Your Ads
Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money.
If you think tracking services are too expensive, you can still track results semi-effectively. Use coding at the end of your links. By placing "?code" (without the quotes) at the end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can use the URL of http://www.mydomainname.com - best to track visits to your page.
Become Your Own Affiliate
Another idea for those who sell electronic products via ClickBank (or other services) is to sign up as your own affiliate under several "nicknames." Then you can use your various affiliate IDs in ads. NOTE: You will have to pay your affiliate program's fee on any sales made through the affiliate links, but you'll get some good information in exchange.
TROUBLESHOOTING
Once you have narrowed down where your visitors are coming from and which ads are pulling best, you'll want to be sure visitors have a good buying experience when they reach your site.
You know your site. You are familiar with which pages link to what and how the shopping cart works. First-time visitors will have no clue! Don't assume your site is a breeze to navigate. Pay attention to elements like:
? ease of navigation,
? shopping cart application, and
? location of "help" buttons & links.
Make every effort to give your shoppers a simple and quick way to buy from you.
ACTION STEPS:
Conduct A Survey
Conduct a survey of your visitors. Find out if they were able to locate what they were looking for. Ask how their experience with your payment gateway went. Question how their contact with customer service was. One simple way to do this is to create a survey using Survey Monkey at http://www.surveymonkey.com. They offer some simple and free survey tools. Just load up your questions and post the link on your site. (To get the best results, you'll want to offer a gift or the chance to register in a drawing to thank visitors for taking the time to participate.)
Ask
Ask a few people who have never been to your site to take it for a test drive. Make sure these folks know they should give their honest opinions. Sugarcoating problems might boost your ego, but it certainly won't boost your sales.
By taking a little time to give due attention to how your visitors make their way to your site and what happens once they arrive, you'll stand a much better shot at increasing your profits. While it may take a while to gather the information you need, this short-term sacrifice will reap some hefty long-term benefits.
Copyright 2005 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Let me reveal to you a few shocking website sales... Read More
There are many ways to initiate traffic to your website,... Read More
What is a joint venture?It means when you partner with... Read More
If you're looking for Internet marketing help you've come to... Read More
You don't have to spend thousands of dollars on advertising... Read More
1. Information Products - it could be ebooks, "how to"... Read More
The secrets on how to send a floodgate of traffics... Read More
I read recently that every human thought originates from either... Read More
-- Internet Marketing Determines Web Success --Internet marketing is essential... Read More
There are hundreds of ways that you can promote your... Read More
With 95% of all Internet businesses failing, it is important... Read More
I spent every waking hour at my computer, looking for... Read More
It seems to be in vogue these days to downplay... Read More
The world of entrepreneurship is a difficult one full of... Read More
If you have ever studied search engine optimization, then you'll... Read More
Ever hear about an idea that is so simple yet... Read More
Online sales is like a fine art and you have... Read More
If you are anything like me, you spend a lot... Read More
Think about something Bill Cosby said and ask yourself "how... Read More
For several years now, enterprising individuals like you have been... Read More
A landing page is used to capture people's details when... Read More
If you are like most internet based home business entrepreneurs... Read More
Marketing on the internet is getting harder and harder daily.It... Read More
Try to run a search for the name Edward Gilbert.... Read More
Have you ever wondered how can you possibly figure out... Read More
During your search, you may encounter free demographic data. If... Read More
The Internet industry is booming and offers opportunities galore for... Read More
If you have a website but not attracting many visitors,... Read More
If you haven't heard the word 'niche' being batted around... Read More
Who said marketing on the internet was easy. All the... Read More
There is an interesting phenomenon on the Internet and that... Read More
"Making money online quick and easy" seems to be the... Read More
1. Not sending out another mailingSending another mailing (to the... Read More
For a web site to make the most money it... Read More
The fact that you're reading this article shows your interest... Read More
Question: Can you guess the cheapest way to make a... Read More
Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More
Once you have figured out your what your focus should... Read More
Now, I'm a firm believer in knowing what you're getting... Read More
Does your online marketing campaign have a flat tire? Or... Read More
Establishing a web presence on the internet is based on... Read More
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More
Creating a network -- meaning a community of users --... Read More
As savvy stock market investors know, chasing after the one... Read More
From kids to the old, everybody searches and search engines... Read More
A recent newspaper review of a new book, Selling Sickness,... Read More
Can a 10-year-old teach you anything about Internet marketing? Until... Read More
A joint venture is when two or more businesses work... Read More
A Internet marketing plan provides you with a way to... Read More
When is the last time you received an unexpected gift?... Read More
When I mention, "flavor", I mean the appeal of the... Read More
It never ceases to amaze me how many people set-up... Read More
I. Summary of a marketing planThe marketing planning (concretized in... Read More
Over my years of experience in doing business on the... Read More
How DO you get a great flow of traffic for... Read More
Many Internet marketers wonder how they spend less time marketing... Read More
Beware of Internet Consultants, as many of them have never... Read More
There are many different ways to have fun and socialize... Read More
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is... Read More
Did you make the switch from corporate slave to independent... Read More
The business principle of continued contact and online relationship building... Read More
Marketing gurus travel all over...Malaysia, London, San Francisco ..so make... Read More
There is lots of freelance help available on the internet,... Read More
Anyone whose been marketing online knows that generating leads can... Read More
Headlines are short vital statements to stimulate your potential customers... Read More
Hoo boy, I am sticking my neck out here! Ready... Read More
Internet Marketing |