If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now.

NetSource would like to say BE CAREFUL! Did you know that it is possible that some search engine optimization companies could actually do things to get your website banned from search engines? Plus, many search engine optimization companies will only get you listed for the short term and under keywords that are not really doing you any good.

Continue reading below to find out how NetSource helps clients achieve top placements in search engines the old fashion way - "we earn it".

The Collins Law Firm (CollinsLaw.com) is a successful Law Firm dealing with Environmental Contamination Law, Personal Injury Law, Business Fraud, and Contract Law. They are located in Naperville, Illinois. The Collins Law Firm came to NetSource because they wanted to expand their successful firm by using the web to generate new leads. At the same time, they wanted to make sure that the marketing we did for them wasn't going to hurt their professional image by using techniques like spam or bad banner advertising. So NetSource created a plan to get CollinsLaw.com placed higher in search engines by using content and design elements instead of quick fix techniques.

The first thing NetSource did was to interview the customer to find out exactly what types of leads or clients they were looking to attract. We asked The Collins Law Firm to give us the keywords or terms they thought people were using to find their services on-line. Next, Netsource used special tools to figure out exactly what the general population was searching for on the search engines. By having both pieces of information we could figure out if the terms that Collins Law Firm gave us were actually terms that people were searching for. Plus, we could determine all the variations of keywords that might attract the correct types of leads to Collins Law Firm. Now we knew how large the market was and what it would take to move up the ladder in the search engines.

Step two involved creating a marketing plan based on the information we gathered from step one. A plan like this might include making changes to existing web page content, adding new pages, using pay-per-click systems, and many other web marketing techniques. The plan was to target topics or keywords that were the easiest to secure first and then target the more difficult keywords later in the campaign. By following this approach a website will gain popularity for specific topics or keywords early in the campaign. This popularity will make it easier to get listed under more difficult keywords later. The process takes time because after each change a review is needed to determine how effective the changes were. Then, based off of the findings, future changes can be implemented until the desired results are reached.

Today, The Collins Law Firm is getting calls from new clients that have found their services on-line. Their website should be effective long-term with only a small amount of maintenance cost in the future. This process is effective because it truly forces a client to create a website that is content rich in the area(s) they are trying to target.

The importance of web marketing cannot be overlooked. Without the proper web marketing your website may not be worth the hosting costs you are paying for it. With the proper marketing you can generate sales and leads that make you wonder why you didn't start earlier. We can tell you that experience and hard work are the most important factors to look for when choosing a web marketing company. Make sure you interview the web marketing company you are working with and even see how they are doing ranking their own site. A lot can be learned from a web marketing company who can't even get top listings for themself.

About The Author

Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, e-commerce solutions and web marketing. NetSource Communications creates custom e-commerce solutions and web applications. http://www.ntsource.com.

---

Why Have An Internet Marketing Business?

"The Internet Gold Rush is under way" Bill Gates, chairman... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life,... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

Top 10 Internet Marketing Tips For Your Home Based Business

This article can determine the success or failure of your... Read More

Viral Marketing, New Means of Communications and Applications

Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

Keys To Successful and Profitable Niche Marketing

The market world is increasingly becoming specialized. Instead of offering... Read More

Web Site Marketing Tips To Keep You Ahead Of The Field

Web site marketing is the most important part of your... Read More

I Finally Figured It Out - The Largest Stumbling-Block To Online Success

We're going to talk about one of those issues that... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified... Read More

Creating Functional Dialogue for Your Website

Opt in clicking promotes your business. By increasing link exchanges... Read More

Chameleon Advertising: Marketing to Your Niche Markets with Stories

Do you remember how, in days gone by, salesmen would... Read More

Networked Markets Are Democratic, Structured Markets Are Republican

Today I was checking out Michelle's A Small Victory. There... Read More

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing... Read More

10 Ways To Gain An Avalanche Of Sales

1. Utilize holidays to increase your visitors or sales. You... Read More

Marketing Automation For Small Businesses And Web Entrepreneurs

Many Internet marketers wonder how they spend less time marketing... Read More

The 10 Commandments of Guerrilla Marketing Design

Guerrilla Marketing Design is more an attitude than a system... Read More

The Naughty Niches: Potential Gold Mines or Business Killers?

Okay, so you're looking for new ways to grow your... Read More

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..

How to Succeed and Stay on Task with Your Internet... Read More

The REAL Secret to Building A High-Profit Internet Business

My wife laughs every time she sees me doing it.At... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

The Right Internet Marketing Articles Strategy is a Game of Links

Do you know the secret or internet marketing strategy behind... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

You Can Become A Successful Internet Entrepreneur!

Everyday people ask me if they will make money with... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me... Read More