The 10 Commandments of Guerrilla Marketing Design

Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information.

-First Commandment: Purposeful

Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.

Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition.

-Second Commandment: Recognition

Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.

Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.

Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.

-Third Commandment: Readable

Guerrilla Marketing Design is reader-friendly design.

Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.

Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.

Color is never allowed to interfere with easy reading.

-Fourth Commandment: Emphasis

Guerrillas know when to whisper, when to shout.

They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their message's information hierarchy instantly recognizable.

-Fifth Commandment: Simplicity

Guerrillas design to Simplify.

Guerrilla Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly, Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars.

Simplicity also involves restraint. Guerrilla Marketers recognize that "less is more" when it comes to emphasis. They exercise extreme discretion before making typeface, type size, type style or color choices.

Guerrillas recognize that one outstanding photograph communicates more than three average photographs.

-Sixth Commandment: Instant Communication

Guerrilla Marketing Design is visual.

Guerrillas strive to replace words and sentences with story-telling visuals. These include charts, graphs, lists, organization charts, tables and timelines that communicate at a glance.

Guerrillas use visuals to quickly communicate comparisons, relationships and sequence.

Guerrilla Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves.

Guerrillas understand that design is not a mystery, nor is it a cure-all.

Rather, design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized.

About The Author

Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the remaining four of the 10 Commandments of Guerrilla Marketing Design here: www.GMarketing-Design.com

---

The Power Of Free

Free can set you free...The powerful word "FREE" is an... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

Cut Out the B.S. in Your Internet Marketing

Are you getting disgusted with your results as an internet... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Lead Me On - Learn About Internet Marketing Leads

Every business is engaged in selling something, whether a product,... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

Persist Or Perish, The Choice Is Yours: Learn The Rules Of Online Business

Everybody wants quick profits. The phenomenon is more prevalent on... Read More

Basic Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices

Try to run a search for the name Edward Gilbert.... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

What the Heck Does Vincent van Gogh Have To Do With Internet Marketing?

Nothing and Everything!Tucked discreetly away on my modest marketing website... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

I Hate Asking for Referrals! ? 6 Proven Methods for Getting a Flood of Referrals Without Asking

Yes, I admit it - I hate asking for referrals... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life,... Read More

Internet Marketing is Changing Right Before Your Eyes!

There's no doubt about it . . .Big changes are... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

List Building Through Cooperative Partnerships....

This is a little tip I got from Alex Sampson,... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

Web Site Marketing Tips To Keep You Ahead Of The Field

Web site marketing is the most important part of your... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

Hire An Internet Marketing Expert For Online Success

It never ceases to amaze me how many otherwise intelligent... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

Successful Marketing Using Websites and Why So Many Businesses Get It Wrong

Many great website concepts are developed, launched... and then flop!... Read More

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so... Read More

7 Simple Steps To Web Wealth

A lot of people and companies have websites. They also... Read More