If you Sell a Product, Use Online Marketing, Part 2

When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.

1. Offer improved customer service and support.

All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.

For coaching services, I send out a note periodically that includes all the extras I offer. My clients give me the testimonials that remind me of those extras, making it easy to relate.

2. Reduce support costs.

Your online home office costs a fraction of what a brick and mortar storefront would. Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all online business people.

3. Reduce your time in the office.

It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up.

4. Reduce the cost of doing business.

In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses.

When you apply online promotion such as submitting free articles to ePublishers who are crying for them, you spend around an hour or so on each article that can be recycled many times. The actual time of sending it out is a few minutes.

Even if you need to mail your product, you still will have to spend less time and money.

Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores, traveling to give talks, and writing "round file" press releases.

When you market Online, you eliminate the middleman who can take a hefty percentage of your profit--up to 90%.

My motto is: If someone else who takes a commission can't sell at least 10 times as many products as I can, I don't need them."

5. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.

You don't have to spend time buying stamps, logos, special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Be alert to collect every person's email address when you meet and greet. Place each one in a categorized file, so you can laser target messages to one audience at a time.

If you sell books on your Web site, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your visitor will have an easier time to find your product because you offer only a few on your site.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Put your effort into online marketing and win!

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

A Website Model That Makes Money Online

I would like to share with you one simple stratergy... Read More

Successful Marketing Using Websites and Why So Many Businesses Get It Wrong

Many great website concepts are developed, launched... and then flop!... Read More

Eyes on your eCommerce Website

Copyright 2005 Richard KeirIn a recent article I talked about... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

Help Your Online Customers Feel Confident Even If Theyve Never Heard Of You

The Internet world is truly exciting ? there is no... Read More

Do?s and Don?ts for the Internet Marketing Newbie (Part 1)

I, myself, being an internet marketing "newbie" (endearing term used... Read More

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later

There is a particular web site where I regularly place... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More

Marketing Trends from the Digital Frontlines

The web and ways to market on the web continue... Read More

Internet Marketing In A Room FULL Of Naked Men!

NO, that's not one of my secret dreams :-) It's... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

Dont Forget B.O.B.!

So you've got everything in place, busily working away for... Read More

The 3 Secrets of High Traffic Sites

It seems to be in vogue these days to downplay... Read More

Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales

Why do some websites sell more than others?Why are some... Read More

Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site... Read More

Online Marketing Law! Whats Happening?

You read that right. There's a new law in California... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time... Read More

A Powerful Selling Tool on the Net - 3 Factors To Apply

The Internet is a powerful selling tool. Never before has... Read More

What The Home Shopping Networks Can Teach Us About Online Marketing

Who would have thought that a TV network dedicated to... Read More

Motivating Shoppers with Online Coupons (Part 1 of 2)

Online shopping continues to grow at leaps and bounds. Depending... Read More

Chameleon Advertising: Marketing to Your Niche Markets with Stories

Do you remember how, in days gone by, salesmen would... Read More

How to Turn Your Articles into a Viral Traffic Stampede

By writing articles you can send targeted traffic to your... Read More

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will... Read More

Forming Profitable Joint Ventures

You won't be involved in Internet marketing long before you... Read More

The Power Of Free

Free can set you free...The powerful word "FREE" is an... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started... Read More

10 Creative Ways to Sell and Market Resale Rights Products Offline

Are you having a tough time selling that ebook or... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Double Your Revenues with Joint Ventures

The best way I know of to multiply your online... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people... Read More