3 Steps to Finding More Customers

Step one: Knowing your Customer

To find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them? Ask yourself some of the following questions:

1. What hobbies do your customers have?
2. Do they have children?
3. Do they prefer buying online or offline?
4. What are their fears/concerns?
5. What makes them happy?

Step two: Finding Your Ideal Customer

The next step is a piece of cake! Once you discover what your ideal customer's interests hobbies, and lifestyle is, finding them is the easy part. There are TONS of message boards, groups, newsletters, and websites dedicated to specific groups of people. You can do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.

Step three: Discover Your Own Interests

Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles? Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as "Relax with a cup of (your company's name) coffee and a good book", or "Relax with a (company name) scented candle and a good book". Try and get as creative as possible so your signature line really stands out and makes other want to click.

Also be sure to ask yourself why you joined this particular business to begin with (aside from the money!). Sometimes this will give you ideas of where your customers could be. For example, if you joined a bath and body company because of your concern for the use of store brand soaps on your children, you may consider seeking out a group or message board of other mothers that share your same concern. Again, be sure to use signature lines targeted to those who your products are targeted to!

Of course this is just the beginning. While you may choose to pay for simple advertising on some websites and newsletters (and this is fine!), if you are involved in the community be respectful to the current members. Don't just place ads and leave, but instead get to know those in the community. Follow the rules as you should within any community - don't post with the assumption everyone will automatically buy from you. Build relationships, be helpful, and the sales will follow!

About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com

---

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith... Read More

Take the Guesswork Out of Niche Marketing

Many of us learn from the Gurus that we should... Read More

Year In Review: Top Ten Internet Businesses 2004

The internet boom hit a high mark in 2004. With... Read More

Resources for Starting an Online Business

Anyone trying to start an Online business needs to have... Read More

Six Techniques to Triple Your Website Hits

Welcome,Over the past five years I have learnt many tricks... Read More

Niche Marketing and Finding Your Way to Profits

If you haven't heard the word 'niche' being batted around... Read More

Internet Profits Revealed: The Simple Philosophy that Works

Why is profiting on the Internet so hard for most... Read More

Online Testing Optimization

Simply put, online testing involves keying each different test variable... Read More

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount... Read More

Aesthetics and Web Marketing

For four years I worked in the editorial department of... Read More

Idiotic Marketers Who Waste Time Should be Shot

Ok, that's a little harsh for a title but you... Read More

Beneath the Surface of Internet Marketing

To most people Internet Marketing looks like a good way... Read More

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With... Read More

Seven Ways to Generate Income From Your Website

If you own your own website, there are a variety... Read More

The Most Valuable Asset in Marketing - Do YOU have It?

The single most important attribute for a successful Network Marketer... Read More

Why Online Business - The Harsh Reminder Why Online Business Is For You

Many people want to achieve financial freedom and they know... Read More

Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

Can You Provide an Internet Advertising Solution?

This year, 2005, will see the demise of some well... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

Grab that Browser! The Captive Affiliate Marketing Model

Creating mini-sites that grab your browsers and prime them into... Read More

8 Solid Reasons All Non-profits Need a Web Site

A nonprofit organization can take advantage of the Internet for... Read More

Rocket Your Online Business into the Stratosphere with Captured Leads!

NO matter what business you are trying to build online,... Read More

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing... Read More

Is Your Web Site Ready For Its Visitors?

There's a great interest among the Internet entrepreneurs about how... Read More

Generating Sales with Lead Generation and Online Marketing Tools

One of the best projects to undertake as an online... Read More

Magic Of Direct Response Website

For a web site to make the most money it... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Internet Marketing: Are You Penny Wise And Dollar Foolish?

It never ceases to amaze me how many people set-up... Read More

You Know Internet Marketing Is for You When

There are many people in the world who feel stuck... Read More