Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he'll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.

If you're out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you're not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you've ever been hesitant to boldly declare, "the best thing for you would be me"? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael's 7 Keys.

Remember how excited you were when you first launched your business? You knew you had a gift to offer the world? and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don't offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you ? not a small thing.

Book Yourself Solid, Key Number 1: Know Why People Buy What You're Selling Since it's super normal to feel like marketing or "talking yourself up" cheapens the integrity of your work, I have a simple solution? stop talking about what you do. The secret is to know what your clients want. So? every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren't buying what you do the science, technique or technical name that you use doesn't matter in the slightest! Who cares what you call yourself?!

The fancy diplomas on the wall aren't getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you'll be booked solid in no time.

WRITTEN EXERCISE:

Develop a list that starts to identify what your clients are actually buying when they are buying your services.

What are your clients' urgent needs? (What problems do they need to solve?)

1. __________________________________________________________

2. __________________________________________________________

3. __________________________________________________________

What are your clients' compelling desires? (What are they working toward?)

1. __________________________________________________________

2. __________________________________________________________

3. __________________________________________________________

What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)

1. __________________________________________________________

2. __________________________________________________________

3. __________________________________________________________

Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc? articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they'll feel understand and they'll be interested in learning more about the invest-able opportunities you offer.

Stayed tuned for Key #2

Copyright 2005 Michael Port & Associates LLC

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

---

From Niche Marketing to Fragmentation

Think about something Bill Cosby said and ask yourself "how... Read More

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time... Read More

Online Sales: Easy Way To Turn Freebies Into Sales

Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More

Seven Sure Steps In Building Your Reputation Online

If you have to part with your hard-earned money for... Read More

How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps

Here's an astonishing fact guaranteed to excite you...Many successful internet... Read More

Internet Marketing - Article Announcer

Who said marketing on the internet was easy. All the... Read More

4 Simple Secrets for Net Marketing Success

Starting an internet based business when you have zero marketing... Read More

Celebrating A Decade Of Online Marketing

Yes, it has been ten successful years of online marketing... Read More

Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible

Psychology is the engine that drives human behavior.You can't make... Read More

Guaranteed Sign Ups-What Are They?

Every business needs customers that's axiomatic.When you work on the... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified... Read More

Online Advertising Techniques

Online advertising is necessary for your computer business to grow.... Read More

How to Start an Internet Business

The first thing I must say is it's a mine... Read More

Getting Targeted Traffic by Standing Out In The Crowd

Have you ever seen the trading floor in action on... Read More

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

If you Sell a Product, Use Online Marketing, Part 2

When you offer your products via an email campaign to... Read More

You Know Youre an Internet Marketer When...

Did you make the switch from corporate slave to independent... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that... Read More

Three Ways to Get Top Quality Content for Your Niche Websites

Three Ways to Get Top Quality Content for Your Niche... Read More

Aesthetics and Web Marketing

For four years I worked in the editorial department of... Read More

Internet Marketing, Fact Or Fiction?

I'm sure you've seen it before, your inbox overflowing with... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

How Do You Increase Your Conversion By Over 70% Instantly?

At times, marketing your business online can seem incredibly complicated.... Read More

Internet Market Selection

The advent of the Internet has made this world an... Read More

3 Services Your Online Business Cant Live Without

It doesn't make any difference if you're promoting your own... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Online Marketing & Promotions: Joint Ventures Super Secrets Revealed

What is a Joint Venture?How can this online marketing and... Read More

How To Use Database Marketing To Skyrocket Your Online Profits

Database Marketing is the gathering and storing of specific information... Read More

Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers

One way to keep in touch with your customers and... Read More

Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!

Advertising plays an important role in your business (every business,... Read More