One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.
1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these-- but don't copy them word-for-word. That's a no-no.
2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web t.raffic, etc.
3. Build your selling points. Make a complete l.ist of your product's benefitsand features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth.
5. Set yourself apart from your competitors. L.ist all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Emphasize the benefit(s) of your product. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. Your goal should to produce the "buying emotion" in your potential customers.
7. You must determine who the target audience is for your product. What age, sex, or background are they? Once you determine that, you should write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. Theycould be customer surveys, scientific tests, product reviews, etc.
9. Don't forget about "after the sale". Tell your audience what kind of support they'll get after they buy. It could be f.ree consulting, tech support, f.ree servicing, etc. Product support can be a huge factor in making the sale.
10. Try to get feedback from those who chose not to buy your product. Ask them why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Writing ad copy can be a formidable task for any beginning Internet Marketer. Using these tips may hopefully set you on your way to becoming an effective copywriter.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
Are you confused by what really works when marketing your... Read More
When I mention, "flavor", I mean the appeal of the... Read More
1. Make your potential customers forget about the competition. Just... Read More
One of the most exciting things about doing business online... Read More
A Internet marketing plan provides you with a way to... Read More
The emergence of globalise trade, increase in foreign investment and... Read More
Hyperboles abound in Internet Marketing. Myth has its own area... Read More
Set up multiple simultaneous marketing campaigns with database marketing automation... Read More
If you have zero budget then this is the article... Read More
In the last year I have met people that have... Read More
Zig Ziglar the famous self help guru was once quoted... Read More
A lot of people and companies have websites. They also... Read More
The internet and associated technology changes at a relatively fast... Read More
Staying awake at night wondering how to pump up your... Read More
There has never been a more exciting and profitable time... Read More
The web site marketing you use to promote your Internet... Read More
Whether you're a service business working to obtain clients, a... Read More
Make your website pay?in millionsAlthough opportunities were rare and far... Read More
Thousands and thousands of people are striving to make more... Read More
For the last couple weeks I have been running a... Read More
1. Find a strategic business partner. Look for ones that... Read More
If you're in the business of marketing online, a major... Read More
1. Utilize holidays to increase your visitors or sales. You... Read More
While we are well into the 21st century too many... Read More
- Are you tired of chasing down publishers just to... Read More
Have you ever seen the movie "Pay it Forward"? This... Read More
Hold a discount sale on your web site. Use the... Read More
Who said marketing on the internet was easy. All the... Read More
This old saying which addresses the variability of the weather... Read More
Today I was checking out Michelle's A Small Victory. There... Read More
Have this phrase broken through your life at least once?... Read More
Do you want to generate more profits from your online... Read More
Think about it, how many emails do you send out... Read More
Did you ever wish that you could sit at the... Read More
Are sales at your website weak?Have you tried different types... Read More
A lot of people and companies have websites. They also... Read More
I believe it is a principle of human nature that... Read More
Hello, do you feel low because sales at your website... Read More
Tell your readers what they are probably thinking, feeling or... Read More
In this article I will discuss how important is it... Read More
Most people that I know who are, or have been... Read More
There are many people in the world who feel stuck... Read More
The path toward success in Internet marketing can be a... Read More
How successful is your online business? Are you achieving the... Read More
How many times have you... heard that running solo ads... Read More
Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
Yeah, TOO ethical!? Lately, with some of the issues I've... Read More
If you've a business, you must always keep an eye... Read More
In my opinion, one of the 'Golden Rules' of Internet... Read More
Everyday I talk with people who want to get started... Read More
Convinced you have a fantastic idea for your online business... Read More
"Never underestimate the value of giving things away." I remember... Read More
The emergence of globalise trade, increase in foreign investment and... Read More
The web site marketing you use to promote your Internet... Read More
Nothing and Everything!Tucked discreetly away on my modest marketing website... Read More
Gasp! Choke! Gag! That's how people react when you tell... Read More
TIME DEMON. For online marketers, time is one of their... Read More
A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More
These myths about online marketing. Seasoned marketers and beginners alike... Read More
Being successful at Internet marketing does require doing the right... Read More
It's true. Just think about it for a minute -... Read More
Looking for some tips on being a newbie in the... Read More
"For which one of you, when he wants to build... Read More
Yahoo! manages to utilize its huge network of websites and... Read More
Web marketers see it all of the time.Companies of every... Read More
Internet Marketing |