Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe.
Anyone desiring to enter this perilous terrain should proceed with caution. Wearing a full body hype-resistant armor is strongly recommended. If that's not available, growing a second layer of thick skin is advisable.
For the beginning marketer, novice webmaster or the Internet hobbyist who just wants to earn a little extra income, all the hype can be a little overwhelming. All the rhetoric may prove totally mind boggling. Deadly even.
Who to believe? What to believe?
It's a virtual mine field and you only have your cursor for a guide. It can be down right scary if you're not prudent with your checkbook or your morals you can be misled, swindled, and beguiled before you even turn on your computer.
Separating fact from fiction requires a considerable skill, usually reserved for the judgments of Solomon.
Where to begin? Where to start?
This is where most would-be Internet Marketers go wrong from the 'get-go'. They start out with the wrong mind-set. They want a 'product/software/guru/guardian angel' to come and show them what to do. They want everything to magically come to them. As if success in Internet Marketing, because it has to do with computers, can be magically produced or brought about with the right software program or the latest gizmo.
They want everything done for them.
Well, it doesn't work that way. Sure you can buy the latest 'info- product' or the latest 'software program' and some of these will even work for awhile or produce income but you're still not getting off on the right track. You're not setting the right foundation.
First, you have to 'Learn how to Learn'!
Learn how to teach yourself. Learn how you can use the vast resources of the Net to teach yourself all you need to know about Internet Marketing. Acquire the necessary skills to become self-taught.
The journey may take a little longer, but you will learn more along the way and you will develop a greater self-reliance. In the end, it's you who will have to build that web site, provide the content, do the SEO work, do the marketing...so get your Internet Business grounded with the right foundation. Place yourself as the cornerstone of anything you wish to build.
The Internet gladly gives up its secrets. Search them out. Find them. Study them. It's the best training ground ever created. The wealth of information is truly astounding. The collective intelligence of a whole world...
Ok, so the hyperbole meter is rising again, but you get the picture.
Next time you're tempted, don't drool over the latest Guru's 'How To's'...'Kindergarten Dropout Makes a Bundle Working Only 40 Seconds on the Internet Each Day', 'How I Turned Google Into My Own Personal Cash Slave', 'My Secrets Are Worth 20 Million a Month to Me, I Just Can't Wait to Tell You Everything'!
Don't be fooled by the slick copy writing, don't be tempted to reach for that plastic wand.
Take a smarter approach. Use your brain. Use your God Given Intelligence. Don't buy the latest offerings from the next big hot 'marketing guru'.
Instead, do this.
If a marketing expert is making $15,000 a month with Google Adsense, don't automatically go out and buy his/her book of secrets. Use your head, if you have the time, seek out their sites and pick them apart. Study the lay-out, study the design, study the keywords. Learn everything you can, and apply it to your own web site or marketing. The Internet gives up its secrets, nature of the beast!
Next.
Don't cultivate a need for the latest marketing 'tell-all' info-product, but rather cultivate a relationship with the source. Seek out the experts. Find one or two in the areas of Internet Marketing you need help with: SEO, Mini Sites, Affiliate Marketing, List Building, Google Adsense/Adwords, Copy Writing, etc.
Get to know the marketer who's selling the product, join his/her affiliate program, sign up to their opt-in newsletter, ask them questions in the online forums. Be nice, be curious, be helpful to them -- whether it's selling their products, bringing in more affiliates or just being of assistance if asked for. Always remember it's a two way street and must be beneficial to both parties, so give as well as receive.
Build relationships and you will build a foundation of knowledge that you can draw from again and again. Develop these relationships with a diverse group of marketing experts in the areas of interest that's vital to your Internet Marketing and you will be at the right starting point.
Nurture these relationships, grow them, watch them bloom and your own marketing results will harvest the rewards.
All you really have to do is Learn How To Learn. Teach yourself and you will never have to go back to Kindergarten again.
Or buy another marketing info-product!
The author runs a modest website selling the latest Internet Marketing
Tools/Software and yes, Marketing Info-Products!
Copyright © 2005 Titus Hoskins of Marketing Tools & Guides
This article may be freely distributed if this resource box stays attached.
![]() |
|
![]() |
|
![]() |
|
![]() |
Both affiliate marketing and network marketing pay people for referring... Read More
"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More
I've recently begun working with individuals one-on-one who are truly... Read More
I hate reciprocal linking.It is such a hassle. Even specialized... Read More
We're going to talk about one of those issues that... Read More
So you finally created the website that your business or... Read More
Multimedia here and multimedia there. Is it just a flashy... Read More
With the exception of myself and a small handful of... Read More
Your prospects want one thing and one thing only! They... Read More
The best way I know of to multiply your online... Read More
The most basic question any Internet business owner will have... Read More
Many people fail to realize how they can really make... Read More
Today I was checking out Michelle's A Small Victory. There... Read More
You read that right. There's a new law in California... Read More
Attitude is a key part of each of us. A... Read More
Finding the right Internet marketing technique that works best for... Read More
The following strategies are used every day to boost sales... Read More
It is just crazy. Every time I open my mouth... Read More
Niche Marketing, in simple terms is all about targeting hot... Read More
There is a particular web site where I regularly place... Read More
Online shopping continues to grow at leaps and bounds. Depending... Read More
You can increase sales and profits by offering freebies to... Read More
Did that headline grab your attention?I have experimented with many... Read More
Did it seem like as the Fourth of July fireworks... Read More
Like many other useful toolbars out there so is the... Read More
Making money online is really easy to do because the... Read More
Marketing on the internet is getting harder and harder daily.It... Read More
When forming a joint venture with another business, your most... Read More
The advertising co-op is an Internet marketing strategy that should... Read More
RSS marketing is a tool used by many on the... Read More
How many times have you heard that posting on FFA... Read More
Information OverloadWith information overload rapidly killing traditional forms of online... Read More
Imagine never having to leave your home to work. Not... Read More
The Funnel Theory of Marketing Relies on the fact that... Read More
Most people looking to do business online have heard of... Read More
We all need a little inspiration once in a while,... Read More
When the economy is booming, you may do well in... Read More
Good morning, you fellow marketers! Well, you do not have... Read More
There are hundreds of ways that you can promote your... Read More
Finding a business opportunity on the net is easy. But... Read More
What secret dreams do you have for your Internet marketing... Read More
If you haven't already heard the buzz, Michael Port is... Read More
Life is thought to have begun on Earth somewhere around... Read More
It doesn't make any difference if you're promoting your own... Read More
Although many Internet marketers spend thousands of dollars on Internet... Read More
The right strategies to win a share of the Internet... Read More
Would you like to accelerate profits at your website?Here are... Read More
When it comes to marketing your web site, most home... Read More
You certainly know by now that the term "viral marketing"... Read More
How do you get a truckload of buyers eager to... Read More
Do you remember the first time you got on the... Read More
Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans... Read More
No matter what business you are in there is a... Read More
Before you set out to explore the online shopping market... Read More
How many times have you heard that posting on FFA... Read More
Copyright 2005 Richard KeirIn a recent article I talked about... Read More
Internet marketing by definition is "the use of the Internet... Read More
One of my favorite net marketing tasks is creating a... Read More
The most optimistic success rate I have run across for... Read More
Many of us in the marketing services and/or agency business... Read More
Online sales is like a fine art and you have... Read More
Do you know the secret that allowed 100% of the... Read More
With the creation of the Internet, it has become easier... Read More
A joint venture is when two or more businesses join... Read More
Your headline is the gateway to your advertisement. It will... Read More
After running an online business (web site design) for a... Read More
Internet Marketing |