No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed.
There are only 3 Keys to pay attention to if you want to thrive in the business world. The beauty of these keys is that when you master them you can always do well. If your current business ends up failing or your industry dies off it won't matter. You are your greatest asset and you can start over and build a new successful business.
Key #1: PROBLEM SOLVING
Business is really just seeing what's needed and providing it. Whether your business is about products, services or both, you are providing a solution to a problem that a lot of people want (not necessarily need) a solution for.
For example, information (or "how to") products give people information they want to be able to do whatever it is that they want to do and don't know "how to" do. Truck drivers provide a solution for how to get products from one place to another.
Teachers provide a solution for how to educate our children. I provide a solution for how to use internet marketing to increase profits of any business.
It's the same in every industry. Find a problem and offer people a valuable solution at a reasonable price.
Key #2: NUMBERS
To run a successful business all you have to do is track how it's operating and make sure you're taking in more money than you're spending. When you see which systems work, do more of that and you'll make more money.
For example, in direct marketing (online and offline)you always start by researching your product to make sure people actually want to buy it. Then you test and test and test until you have a great headline, great ad copy, and a great sales letter. By great I mean that your sales are skyrocketing.
Once you have those elements tested and proven all you have to do to make more money is to get your ads, headline and sales copy in front of more eyeballs of people who want the solution you're providing. Give 'em what they want and they'll buy.
Key #3: ADAPTABILITY
This one here is probably the skeleton key (you know,the one that unlocks every door) to your success. Applied knowledge has been considered the main key to business success in the "information age."
Now we're moving into the "adaptability age." No matter how much you know and how much action you take, you're dead in the water if you can't be flexible and change with the times.
What we've seen in the past 60 years of business is that our world continues to change faster and faster each year. Entire industries are replaced by new technologies. The people who don't pay attention to this are left laying by the side of the road wondering what they'll ever do for work again. Lets face it, job security doesn't exist anymore.
Take farming for example. Family farms are an extinct breed now and corporations with smart machines have taken over. If you've been farming for 30 years and you can't afford to farm anymore because of how factory farms have taken over the industry, what are you going to do? Farming is a valuable skill, but it only works for farming.
If an unemployed farmer is adaptable he can look at the world today and look for an opportunity. He can find a problem that needs to be solved, provide a solution for it, figure out if the numbers are profitable and if they are he'll create a successful business.
Beyond this, I believe in multiple streams of income. Just like you know you shouldn't have all your money invested in one stock, I think it's nuts to try to live on one income source in these times.
Why do most folks have one job they don't like and that doesn't pay well and think their lives will ever get better? Create a business you love instead so you'll be turned on which will make you happy no matter how much money make or don't make.
Why not make front end, back end and residual income from many sources like internet marketing, network marketing, internet auctions, creating new products, real estate, stocks & bonds, govt tax liens, options, trusts, discounted mortgages and even keep your regular job (if you love it). Put the extra cash into different solid investments. Just a thought to consider.
Start with using these 3 Keys in your current business with an eye to the future.
© Red To Greene, Inc. All Rights Reserved.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails","How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..."
mailto:webmaster87-5956@autocontactor.com
Pay Per Call is the next wave of advertising on... Read More
Is internet marketing and the potential for it saturated? I... Read More
1. Offer to write exclusive articles (that means you only... Read More
I've been "seriously" working the Web since late 2000. I... Read More
Most people that I know who are, or have been... Read More
When you offer your products via an email campaign to... Read More
When you run an online home-based business, your web site... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
Building an Internet business based on a specific niche is... Read More
Often there can seem to be very little difference between... Read More
Everyday people ask me if they will make money with... Read More
Suppose you were offered 263 links coming into your website... Read More
Creating a lucrative online business is not an easy task.... Read More
Generating buzz through word of mouth will help drive greater... Read More
Are you Tired of being Burned by your Internet solutions?... Read More
Copyright 2005 Kurma GroupContent, content, content - everybody's talking about... Read More
After spending a lot of time and effort on building... Read More
Many business people have a distorted view about the distinction... Read More
I was winding my way up the levels of a... Read More
You've heard that cliché over and over I'm sure, but... Read More
The idea of paying $1000 for a marketing package to... Read More
There are thousands of marketing tool kits available online for... Read More
Before you set out to explore the online shopping market... Read More
What is weird?, well in the 21st century it's getting... Read More
To make a living online is the dream of many... Read More
Actually I love the techniques I will explain below. These... Read More
a) An internet marketing solutions company tells you that they're... Read More
The Internet Contains Billions of Website Pages - All Clamoring... Read More
Critical Mass Website Promotion is the elite goal rarely attained... Read More
Not long ago, a vacation that entailed travelling across much... Read More
There is a trend going on in the world of... Read More
The day has come for your new website to go... Read More
Network Marketing online works by giving you your own online... Read More
Recently, I stumbled upon a simple way to hit the... Read More
Hint: don't send send your online advertising traffic to your... Read More
Guerrilla Marketing Design is more an attitude than a system... Read More
NO, that's not one of my secret dreams :-) It's... Read More
I was winding my way up the levels of a... Read More
Do you remember as a child having to do something... Read More
Looking for some tips on being a newbie in the... Read More
Without tracking, your online advertising is just a shot in... Read More
So you've started your business and you have a website... Read More
Hyperboles abound in Internet Marketing. Myth has its own area... Read More
Link exchange is one of the many Internet marketing strategies... Read More
The goal of most webmasters is driving more traffic to... Read More
In today's world, online advertising is KEY to the success... Read More
There are many people every day jumping into the online... Read More
Viral marketing is probably the number one method for generating... Read More
Three Ways to Get Top Quality Content for Your Niche... Read More
Did you know that, on average, only 2% of visitors... Read More
Banner advertising can dramatically help you increase traffic to your... Read More
In my opinion, one of the 'Golden Rules' of Internet... Read More
The other day I had an appointment to meet with... Read More
I am going to share a real secret with you... Read More
I don't know what you are promoting, or what methods... Read More
Back in the ancient days of 1994 when Mark Andreesen... Read More
If you have ever wanted to know HOW the Internet... Read More
#1 ~Look at your past customers~Notice trends in the type... Read More
What is Internet Marketing?Internet Marketing is application of Internet and... Read More
It never ceases to amaze me how many people set-up... Read More
Hello, do you have any website that is not bringing... Read More
There's a very lucrative "marketing formula" to targeting prospects on... Read More
The business principle of continued contact and online relationship building... Read More
Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More
It happened twice during the same week. All I wanted... Read More
Internet Marketing has been a buzzword for over a decade... Read More
Internet Marketing |