Internet Marketing Strategies

The right strategies to win a share of the Internet pie

Every move in life needs a sound strategy to succeed. Now that you are keen on making some serious money on the Internet, what you need is the right strategy to help you attain your goals. Although the Internet has opened a whole New World of opportunity for even the smallest home-based business owner, it takes the right start and a perfect execution to make it work. Countless numbers of self-made millionaires started their Internet businesses from the ground up, found a niche and built their success a day at a time.

You need not be an Internet guru to really make it big on the net. What you need is a little passion, a decent amount of effort and lot of strategic thinking to succeed. A solid Internet marketing plan will include everything from your ad to your thank you and follow-up letters. Each process in your plan must perform a specific task.

1. Your short-term marketing strategies will drive traffic to your web site in intervals. Each time you place an ad, your traffic will increase. After a few days, your traffic will drop off.

2. Your long-term marketing strategies will drive a steady stream of traffic to your web site. Your traffic will continue to increase over time.

3. Your ad must draw your potential customer's attention and create curiosity. It must lead them to click through to your web site.

4. Your web site will then take over and provide further information, while leading your potential customer to your order page.

5. Your order page will be packed with all of the benefits your product has to offer and call for action.

6. Your marketing plan will continue to be implemented by closing the sale with a thank you letter.

7. Your final step will be to send follow-up messages in the future to provide good customer service and introduce new products.

To take your business online there are a few ingredients that the gurus feel are a must for success. These are:

Commitment

If you get into the business just for the heck of making money, we are sorry, it won't take you a long way. You need to enjoy whatever you do. And put your heart and soul into it. Commitment and passion will give you the requisite drive to succeed.

Own Domain (www.yourdomain.com)

Identity is very crucial when it comes to doing business on the net. If you host your site on a free server, not many will take you seriously. It also reflects badly in terms of your professionalism and seriousness in conducting the business. A Company with its own domain name and a professional web site will have a much higher rate of success.

Intelligently designed Web site

A web site reflects the company's mindset. A professional looking web site may take some time to create but it will add miles to your success graph. The site must also have relevant, customer-oriented and fresh content. This will drive ample traffic to your site. Remember that the freshness of the content needs to be retained on a continuous basis.

Precise Audience

Even if all the above criteria are fulfilled, success cannot be guaranteed if you fail to drive the right audience to your web site. A million irrelevant hits are nothing compared to a few hundred precise audiences visiting your web site. To drive relevant traffic to your site you have the options of purchasing advertising, advertising on bulletin boards and registering with search engines. On a long-term basis, you can opt for constant customer interaction using tools like Ezines, Freebies and Fresh Content.

Ezine

One of the major ingredients of online success is an in-house magazine. The ezine will be a direct link with your customers and enable you to promote products and services with ample ease and credibility.

The right product/service

Internet is a time saving medium. Users will throng to your site if you offer them in-demand or unique product/service without time lags. Once you have the products/services in place, you should ensure that they are deliverable over the Internet instantly. That means you should have the relevant payment gateway in place so as to accept payments instantly. Pay pals and credit cards are great ways to make your site e-com ready.

In short, by devising and implementing a balanced marketing strategy, you will be able to create a steady stream of visitors to your site. But then there are other finer nuances to these strategies, which you can learn by using unique tools. They will give you step-by-step lessons in creating and applying strategies for a successful presence on the Internet. You can find these tools at:

http://www.melnychenko.com/

http://www.marketingsurvivalkit.com

http://www.knowthis.com/internet/internetstrat.htm

The article is an initiative by the author to share useful information with readers to help them in their business endeavors on day-to-day basis. You may also own highly acclaimed, wide range of Website and Internet Marketing e-books exhibited at www.ethosmediasolutions.co.uk by the author.

The article may be used without the author's consent as long as the byline remains unchanged.

http://www.ethosmediasolutions.co.uk/internet_strategies.html

About The Author

The article is an initiative by the author to share useful information with readers to help them in their business endeavors on day-to-day basis. make-money-online@ethosmediasolutions.co.u k

In The News:


pen paper and inkwell


cat break through


List Building Through Cooperative Partnerships....

This is a little tip I got from Alex Sampson,... Read More

The Numbers Dont Lie!

It's true. They don't.That's why you should look at the... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Marketing Automation For Small Businesses And Web Entrepreneurs

Many Internet marketers wonder how they spend less time marketing... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

What is So Exciting about Money and the Internet?

I believe it is a principle of human nature that... Read More

Online Sales: 10 Incredible Online Sales Tactics To Make Your Sales Soar

Are you interested in making your online sales soar like... Read More

How To Let Your Customers Search For YOU! ? Part 3

Thank you for stopping by part 3 of the article... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

Paid Customer List On Autopilot?

How do you get a truckload of buyers eager to... Read More

Internet Marketing Requires Lots of Patience!

When you first make a decision to start an Internet... Read More

Internet Marketing is Changing Right Before Your Eyes!

There's no doubt about it . . .Big changes are... Read More

The Voice of Viral Marketing

Generating buzz through word of mouth will help drive greater... Read More

Dont Forget B.O.B.!

So you've got everything in place, busily working away for... Read More

Effective Time Management Earns You More Money!

In this article, "product" means any tangible product, digital products... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

Idiotic Marketers Who Waste Time Should be Shot

Ok, that's a little harsh for a title but you... Read More

Internet Marketing ? Short Term Strategy

After spending a lot of time and effort on building... Read More

Strategic Internet Marketing Using Joint Ventures

The goal of most webmasters is driving more traffic to... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

20 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones that... Read More

How To Increase Your Profits By 40% Or More With No Extra Work!

Before I expand on the above heading, I do have... Read More

What is RSS - For Marketers

RSS is a technology that has the potential of overcoming... Read More

Internet Consultants for Online Sales

Beware of Internet Consultants, as many of them have never... Read More

The 2 Best-kept Secrets Of The Internet

It's a difficult creating a website that brings you business.... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

The Deadly Sin Of Inaction

"There is difference between knowing the path and walking the... Read More

The Rats Are Winning the Rat Race

There was this great entrepreneur who came up with a... Read More

Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits

Free bonuses are like honey that can get your website... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

Develop Enormous Recurring Income Online Starting Today

If you're like me, you'd rather work smarter than harder.... Read More