Product Marketing for Home Based Online Businesses

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.

Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.

One of the best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain the copyright. You may not think that you have the ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at the end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.

Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be the best idea for you. In addition, a forum will require a commitment of your time in reviewing the posts to make sure the discussions are kept within the rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after the third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.

Additionally, you should use banners on your own web page as well as others by exchanging links. You should also list your web page with search engines. All of these will help your web page get noticed which means your products and services will get noticed and your home based business will prosper. Remember that the most important factor in product marketing online is URL marketing. You might have the best product for the best price on earth, but if nobody knows how to get to your web site it doesn't matter. Therefore, be diligent about getting your URL out there.

Finally, market your product and URL offline. This will reach a different sector of individuals and will also increase web page traffic. Make sure your URL is printed on any correspondence from your company including checks, faxes, web pages, emails, and letters, envelopes, and any promotional items like key chains, mouse pads and the like. The more people that know your URL means more traffic to your site. This in itself is the best product marketing you can receive.

Copyright 2005 Timothy Spaulding

Timothy Spaulding is the owner of the Work At Home Business Resource Center at http://www.workathome-awesomeopportunities.com and Home Made Profits at http://www.homemadeprofits.net which provide valuable tools, articles, affiliate programs and products for the home based entrepreneur.

---

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only... Read More

3 Highly Effective Strategies To Power Up Your Business in 2005

Whatever your business resolutions may be for this year, you... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

The Power Of Cross Promoting

Cross promotion is, without doubt, a powerful technique used by... Read More

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its... Read More

Build Your Marketing Muscle

During a saxophone lesson the other day I realized how... Read More

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number... Read More

Are You Willing To Pay The Price?

Do you believe that there is a price to pay... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

A Frugal Internet Marketing Strategy That Works!

So you finally created the website that your business or... Read More

Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?

The business principle of continued contact and online relationship building... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's... Read More

Online Marketing & Promotions: Joint Ventures Super Secrets Revealed

What is a Joint Venture?How can this online marketing and... Read More

Income Producing Tasks and The Fluff!

Think about everything you can do in your business that... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith... Read More

Why You Must Have More Than One Niche Sites

Have you heard of diversifying your investment portofilio?No? Well, it's... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More

Internet Profits Revealed: The Simple Philosophy that Works

Why is profiting on the Internet so hard for most... Read More

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the... Read More

Part Time Internet Marketing with A Full Time Approach

The deluge of people wanting to make money on the... Read More

How to Make Money from People Who Type the Wrong Web Address

How many people visit your web site but type in... Read More

Marketing Maxims for Todays Challenging Times

These are turbulent times for all businesses - necessitating streamlined... Read More

How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business online... Read More

The Most Valuable Asset in Marketing - Do YOU have It?

The single most important attribute for a successful Network Marketer... Read More

9 Great Reasons To Help An Internet Marketing Newbie

Zig Ziglar the famous self help guru was once quoted... Read More

Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!

Advertising plays an important role in your business (every business,... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year... Read More