If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.
Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.
One of the best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain the copyright. You may not think that you have the ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at the end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.
Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be the best idea for you. In addition, a forum will require a commitment of your time in reviewing the posts to make sure the discussions are kept within the rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after the third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.
Additionally, you should use banners on your own web page as well as others by exchanging links. You should also list your web page with search engines. All of these will help your web page get noticed which means your products and services will get noticed and your home based business will prosper. Remember that the most important factor in product marketing online is URL marketing. You might have the best product for the best price on earth, but if nobody knows how to get to your web site it doesn't matter. Therefore, be diligent about getting your URL out there.
Finally, market your product and URL offline. This will reach a different sector of individuals and will also increase web page traffic. Make sure your URL is printed on any correspondence from your company including checks, faxes, web pages, emails, and letters, envelopes, and any promotional items like key chains, mouse pads and the like. The more people that know your URL means more traffic to your site. This in itself is the best product marketing you can receive.
Copyright 2005 Timothy Spaulding
Timothy Spaulding is the owner of the Work At Home Business Resource Center at http://www.workathome-awesomeopportunities.com and Home Made Profits at http://www.homemadeprofits.net which provide valuable tools, articles, affiliate programs and products for the home based entrepreneur.
Question: Can you guess the cheapest way to make a... Read More
Here's another great idea that the gurus are using to... Read More
There's a great interest among the Internet entrepreneurs about how... Read More
How many times have you heard that posting on FFA... Read More
On Wednesday, the first day of June, I received the... Read More
There's no doubt about it . . .Big changes are... Read More
Marketing would appear to be the great buzz word of... Read More
Do you remember the first time you got on the... Read More
1. Product or Service That Sells WellYou want to find... Read More
Instead of giving you advice on how to make a... Read More
I am going to share a real secret with you... Read More
So what's the most profitable internet marketing strategy you can... Read More
There is one piece of software that is always going... Read More
The Internet is a powerful selling tool. Never before has... Read More
When you start your online business, you will go through... Read More
There are certain mesmerizing words that when used effectively can... Read More
There are many different ways to have fun and socialize... Read More
Have you ever wondered how can you possibly figure out... Read More
The number one concern for Internet sales is your marketing... Read More
Many small online business owners have yet to understand the... Read More
Everybody makes mistakes, but nobody likes to talk about them.... Read More
What is an Internet Marketing Godfather?Someone who I *perceive* to... Read More
Everyday I talk with people who want to get started... Read More
If you're like me, you'd rather work smarter than harder.... Read More
Last week, on a cold, dark Friday night I stood... Read More
In this article, "product" means any tangible product, digital products... Read More
I am a great admirer of businesses that serve and... Read More
Everyday people ask me if they will make money with... Read More
Many people throughout the life of online marketing have utilized... Read More
Today, the internet has become part of our life. We... Read More
Looking for some tips on being a newbie in the... Read More
I would like to share with you one simple stratergy... Read More
Understanding that the Internet is another vehicle for direct response... Read More
Actually I love the techniques I will explain below. These... Read More
Believability is what's missing, and the majority of all businesses... Read More
There are hundreds of ways that you can promote your... Read More
Since the internet happened, and everybody went for the gold... Read More
Many aspiring Internet marketers hear all of the talk about... Read More
If you could get your prospective customers nodding their heads... Read More
FREE online classified advertising - the equation is simple. A... Read More
Have you ever been to a chat room?Have you ever... Read More
Beware of Internet Consultants, as many of them have never... Read More
Placing those ads on your site are designed to do... Read More
There is no reason to be afraid of creating an... Read More
Perhaps the online community today is not so different from... Read More
Did you ever wish that you could sit at the... Read More
When forming a joint venture with another business, your most... Read More
I read recently that every human thought originates from either... Read More
You know that using testimonials can help persuade your website... Read More
A Internet marketing plan provides you with a way to... Read More
The most optimistic success rate I have run across for... Read More
Is internet marketing something for you? Do you dream about... Read More
In a previous article I recounted engaging in a wacky... Read More
Before I expand on the above heading, I do have... Read More
Have you ever been horrified and intimidated at the convoluted,... Read More
While reviewing site stats, I noticed 18 foreign countries as... Read More
You can increase sales and profits by offering freebies to... Read More
Had I known in 1985 what I know now about... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
Are you having a tough time selling that ebook or... Read More
Google has released another valuable. The tool, "Sitemaps", allows you... Read More
I hate reciprocal linking.It is such a hassle. Even specialized... Read More
I've been "seriously" working the Web since late 2000. I... Read More
No I am not talking about the classic board game,... Read More
If you're new to Internet Business, this might be hard... Read More
Last week, I wrote my first marketing/list building article. Could... Read More
Internet Marketing |