Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004

Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or one's own self-improvement. In fact, the first question you should ask yourself about your own Website is, "What does it really do for people?"

The second question is "Who is your audience?" You see, websites are really a lot like a business plan! If you are trying to attract prospective clients, then each individual page on your site should offer something of value to your audience. The number one way that Philippa adds value to her audience is through her articles. The best way to keep getting top listings with the most popular search engines such as Google, Yahoo! or MSN, is to constantly change or add content. Her articles add value to her audience and are her number one search engine strategy. Maybe this is why she doesn't cold-call. Her customers tell her that they have seen her name in multiple locations before they call her directly.

She said that we should think about the emotional connection that our website makes. How does your website represent you when you are not there? Unfortunately most websites are not a true reflection of what we do and who we are. The reality is that our websites need to become an expertise center. We need to show a clear benefit such as how our programs will increase the creativity and balance of a prospective customer. Every page should have a strategy, a way to increase our database and provide a call to action.

Philippa also believes that each web site should have a dynamite testimonial across the front of the homepage, because testimonials are the least-viewed section on every website! She recommends that we pull out our testimonials and sprinkle them throughout our site. And when we think of testimonials, we should be thinking about the substantive ways that we have helped our customers. If we attempt to be clear and specific about our program benefits, why not be clear and specific about their outcomes from real customers. She recommends that we have specific testimonials for specific programs. Talk about maximizing our congruency!

In order to get started, Philippa wants to know what we have done today to improve our website. Two days after her seminar, I added a question and answer section and submitted my site to a dozen search engines. My next step is to write another article. What are you going to do today to improve your web site, your business and even yourself? She encourages you to contact her about the changes you have made.

For more information on how to improve your website further, Philippa recommends that you download her tip sheet, "Twenty-Three Proven Tips and Ideas for On-Line Marketing" at http://www.cyberspeaker.com/tipsheet.html. Philippa can be contacted directly at her office in Santa Cruz, California at 831-465-0317 or pgamse@cyberspeaker.com. If she doesn't get back to you immediately, it is due to her ongoing quest to find the best deli sandwich outside of New York City.

(c) 2004, Mark Sincevich. All rights in all media reserved.

About The Author

Mark Sincevich is a professional speaker, photographer and author of two books and numerous articles. He works with organizations to increase their creativity, balance, leadership and personal development. He can be reached at 301-654-3010, mark@staashpress.com, or http://www.staashpress.com.

---

How To Make Make Money From a Website

I've had numerous conversations with web entrepreneurs about this topic... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

How to Use Tracking to Keep Income Incoming

The use of tracking links in the following scenario puts... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

The Vital Tools To Marketing Success

Special Article Report: Theses Keys Work!Many times over the past... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

The 2 Step Lead Generation Machine

Cold calling doesn't work, it's no fun and often you... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

Starting an Ad Campaign

Developing an ad Campaign for the Startup E-businessOnline advertising has... Read More

4 of the Top 5 Search Engine Benefits to Article Marketing

You've probably heard by now that article marketing can help... Read More

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing... Read More

Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success

OK, you've been bustin' your butt trying to make money... Read More

Chasing New Business?

As well you should. New business is what makes the... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when... Read More

Kindergarten Dropout Makes A Fortune In Internet Marketing

Hyperboles abound in Internet Marketing. Myth has its own area... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that... Read More

10 Ways To Gain An Avalanche Of Sales

1. Utilize holidays to increase your visitors or sales. You... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me... Read More

Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only... Read More

The Power of Buzz

How did Hotmail gain over 12 million subscribers in 18... Read More

The Reality Of How To Make Money In An Online Business

"Making money online quick and easy" seems to be the... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More

Googles Own AdSense Tips

Google is at least as interested as you are in... Read More

This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action

If you're a fan of Western movies I'm sure you've... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More

Online Advertising Sinks into the Abyss!

Back in the ancient days of 1994 when Mark Andreesen... Read More