Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses.

Already a big slice of global trades are taking place through the Internet. According to Forrester Research, a major marketing research company, worldwide online exports will escalate to US $1.4 trillion in 2004, and cross-border e-marketplace trade will exceed US $400 billion in this year alone.

However, cross-border trading will create a division between the companies that actively import and export using the Internet and those that don't. Companies that are slow in adopting the Internet will loose competitive edge to the more proactive Internet-savvy counter parts.

If you are already involved in international trade or planning to either import or export products, Internet could be your primary source of gathering data, researching prospective market, finding clients and, may be even, for doing your entire business online.

First, let's look into the export side of the international trade. Like any other business, exporting requires proper planning. Well-documented and clearly written export marketing plan will work as your road map to success. The following steps are essential for any export endeavor. Identifying products for export

Although, in any given time you may find numerous products that qualify as exportable one, your chance for success will increase substantially if your chosen product met the following criteria:

- You have been handling this product for local market for several years

- You have full confidence in the quality of the product

- The value of the product matches or exceeds the imported similar ones

- You have guaranteed availability of this product for export

If you don't have a product to export yet, and you are serious about export oriented business, consider checking out your local trade shows to seek out an exportable product.

Local online marketplaces are good options for finding products for export as well.

Identifying potential export markets for your products

To identify an export market you have to spend sometimes on gathering necessary information.

You will need export statistics of your country to see which markets are presently buying products similar to yours. This will give an idea which markets are viable for you to target. Apart from checking the statistics from you own country, you also should verify export statistics from several other countries that manufacture and export similar products.

After analyzing this information, choose couple of markets for further assessment. This time you will need more in depth information on these markets. Doing market research

Market research is imperative in order to identify export potential of a product in a targeted country. There are two ways you can research your targeted market.

By getting first-hand information from the targeted market

This can be done by hiring a research company from the targeted market, participating in trade shows, contacting prospective customers, visiting the market personally, etc. Although, this method has a great advantage since you can get exact information tailored to your need. However, this might be very expensive and time consuming for most of the first time exporters.

Getting information from the Internet and other sources Thanks to the Internet you can get almost all the needed information from various online sources. This includes: trade data statistics, country profile, demography and other market related data, list of prospective customers, etc.

To take an informative decision while selecting a market you will need answers to the following questions:

- How big is the demand for your product or similar products in the targeted market?

- What is the ratio between domestic production and import?

- Who are the main competitors in this market?

- What is the growth potential of the market?

- How strong are they in comparison to you?

- What is the import duty structure for your product?

- Is there any incentive available to you from your country for exporting this product?

Answers to these questions will give you enough facts to compare the markets you have chosen for assessment. While taking final decision on export market, don't forget to study the business and social cultures of the specific country. This could be an important issue in selecting the right market for you.

Selling your products

Once you targeted the market you would like to pursue, you next step is to start selling your products to that market.

There are several marketing options available for you to choose from:

Hire an export trading house from your country The advantage, if you find right export trading house, is the experience and knowledge the company may have. The draw back is they might not be interested in your products, and if they do, you have to pay a major share from your sales to them as their commission.

Find a distributor in the targeted market to sell your products

This is, no doubt, a very good option. However, finding a good distributor for a product which does not have a proven track record of sale in the market won't be that easy.

Sell products to customers from targeted market directly

Initially, you might have to stick to this option only. B2B exchanges and emarketplaces from the targeted market can be a good place to start your venture.

Here are the steps you need to take if you would like to sell your products through E-marketplaces.

1. Seek out the largest emarketplace for the country of your choice.You should consider both vertical and horizontal marketplaces.

2. Register with them.

3. Create a Web Site, if you don't have yet, in the local language.

4. Add your products to the e-catalog of the emarketplaces.

5. Post your products for sale to the marketplace.

6. Post frequent sell trade leads.

7. Search for companies interested to by products similar to yours and contact them.

International trade business, same like any other business requires months, sometimes even several years, to bring anticipated profit. Aggressive use of the Internet will help you achieve your goal with lesser investment and faster result.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com ? a Global B2B Exchange with solutions to create e-catalog, Web store, business process management and other features to run a business online. You can read various articles written by Nowshade Kabir at http://ezine.rusbiz.com.

---

Guru... Schmooru... So What! The Internet Gurus Unmasked

The word "guru", in the Merriam-Webster Dictionary, is defined as:1.... Read More

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase.... Read More

6 Steps to Establish Your Expertise

Like the Internet itself, online marketing resources such as blogs,... Read More

How to Get 100s of People into Your Downline(s) in Just a Few Months

I've been "seriously" working the Web since late 2000. I... Read More

Dont Baffle Me - Talk to Me

Congratulations, all you Internet marketing people you. You now command... Read More

Are You Willing To Pay The Price?

Do you believe that there is a price to pay... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More

Raising Your Rates Can *Increase* Your Business

How many times have I heard literal horror stories from... Read More

Milk Your Winners, Drop Your Losers

In my previous article How To Be 100% Sure That... Read More

You Attract Who You Are On The Internet!

Being online is not only about getting your piece of... Read More

10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website

"Viral Marketing" is giving something away for free and allowing... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

What The Internet Owes Me

What does the internet owe me for all my hard... Read More

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

Using Back Links to Get Top Search Engine Ranking

There are no hidden secrets on how to rank high... Read More

Be A Hot Guest

Want to make an impact with your online business in... Read More

How To Create an Offer Your Buyers Will Love

With the creation of the Internet, it has become easier... Read More

A Couple Of Basic Killer Internet Marketing Techniques

There are many simple, infallible ways to earn income, and... Read More

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its... Read More

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine.Your ezine will help you to stay... Read More

Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business

What is a joint venture?It means when you partner with... Read More

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

Lead Me On - Learn About Internet Marketing Leads

Every business is engaged in selling something, whether a product,... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

Look Smart Not Small Business Friendly

There is a firestorm of negative press regarding LookSmart's recent... Read More

Sins of the Internet Marketing Godfathers

What is an Internet Marketing Godfather?Someone who I *perceive* to... Read More

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More