Lead Me On - Learn About Internet Marketing Leads

Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketer*s job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales.

Selling to internet marketers is a tough market segment to compete in. New products and services are released at an amazing rate. These new products and services are sometimes driven by new technology, other times by changes in market conditions or search engines, and still others are variations of existing products. Some of these products are themselves designed to help capture internet marketing leads!

There are several basic ways to capture new leads online. The most commonly recommended method is to build an email list. There*s an old direct marketing axiom *The money is in the list*, and this has held true on the internet as well. Email marketing may not work as well as it used to, due to spam filtering, but that*s not to say it*s not effective. After all, other than your time, it*s free to send, and response rates for email that does reach the intended recipients have remained steady. The theory of this type of internet marketing leads generation is that an email list works as the first part of a funnel system, whereby subscribers get some incentive to sign up for the list. It may be a free product, program, or report, or some other incentive that will then *funnel* responsive customers to your main products and services.

Other common lead generation techniques include using pay-per-click (PPC) advertising, adding information about a site, product, or service to an email signature file, and posting and answering questions on marketing related forums. Just think, for someone selling to other marketers, what better free way is there to generate internet marketing leads than posting in forums where other marketers *hang out*?

Whatever the lead generation techniques a marketer uses, the most important thing to remember about finding internet marketing leads is this: to be effective, they must be targeted. This means that the leads you generate must be generally interested in the product or service you offer. For an extreme example, it probably wouldn*t make sense to try to generate leads for a knitting product on a site that is football-related. The target audience of a football site isn*t generally going to be interested in knitting products.

As you begin to build your marketing-related web business, be sure to plan a good internet marketing lead strategy from the outset. It shouldn*t be an afterthought that you*ll take care of someday - Give it a lot of consideration early on.

About The Author

Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/.

For a comprehensive leads package and followup system in one, visit here: http://www.homebusinessnetworking.com.

---

Selling to Sellers - Utterly Stupid Idea or Not Quite?

The list of promotional tools and resources available to online... Read More

Internet Profits the Smart Way: Let Your Business Fund Itself

Although many Internet marketers spend thousands of dollars on Internet... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will... Read More

Look Smart Not Small Business Friendly

There is a firestorm of negative press regarding LookSmart's recent... Read More

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a... Read More

Make Your Internet Marketing Easier With Niche Marketing Keywords

If your home based business depends on niche marketing, keywords... Read More

The Right Mindset : Key To Success In Online Business

Today we are going to discuss a very important requirement... Read More

Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed

Business thrives on competition.You've to be aware of your competition... Read More

Sending A Joint Venture Proposal

When forming a joint venture with another business, your most... Read More

Forming Profitable Joint Ventures

You won't be involved in Internet marketing long before you... Read More

The 10 Commandments of Guerrilla Marketing Design

Guerrilla Marketing Design is more an attitude than a system... Read More

Online Testing Optimization

Simply put, online testing involves keying each different test variable... Read More

Online Sales: Easy Way To Turn Freebies Into Sales

Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More

What a Billionaire Balloonist Taught Me About Internet Marketing

Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that... Read More

Becoming A Successful Internet Entrepreneur

You're motivated to run your own business, aren't you?If you're... Read More

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

The Importance of Residual Income

The concept of residual income or passive income is probably... Read More

Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits

Here are 10 killer website marketing tactics to boost your... Read More

How to Make Money Online...Driving your Car.

Here's an alluring income generating strategy, that's widely adopted by... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure... Read More

Internet Marketing: Are You Penny Wise And Dollar Foolish?

It never ceases to amaze me how many people set-up... Read More

How To Let Your Customers Search For YOU! ? Part 1

Actually I love the techniques I will explain below. These... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

Hello, do you feel low because sales at your website... Read More

Future for Internet Marketers

Have you ever attended a class where the instructor followed... Read More

Google Sitemaps ? A New Free Google Tool

Google has released another valuable. The tool, "Sitemaps", allows you... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

Having The Right Attitude And Start Becoming A Problem Solver

Do you really want to make money online?Do you want... Read More

Secrets To Successful Selling Online

What is the secret to selling online? This is a... Read More