At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing.
In all this noise, you can lose perspective on this one very important, basic fact -
The More Visitors You Convert Into Subscribers and
Customers - The More Money You Will Make
I'm as guilty of ignoring this advice as anyone else. At times in my business I have spent 99% of my marketing effort on getting more traffic, and ignoring techniques to turn more of those visitors into customers.
Now, my sites consistently convert over 1.5% of visitors into customers, sometimes more, but rarely less.
Now that seems pretty good - but what if I could get that to be 2%, 2.5% or more on a consistent basis.
With over 15,000 visitors per month on just one of my sites, that could mean a very major increase in customers and revenue!
In fact, logic would dictate I should be spending more time focused on conversion than generating traffic - so thats what I'm doing.
Which Site Do You Think Converts Better
Ok - here's a test.
Here are two sites I am split testing (fancy term for software that equally splits traffic going to two or more pages, without the visitor knowing and ensuring any future visits, they will be taken back to that same page):
http://www.infoproductcreator.com/ebook/index1.html
and
http://www.infoprod uctcreator.com/ebook/index2.html
The purpose of these pages are to capture contact information, marketing a very successful minicourse we created using the formula explained in "Automated Income Streams" (http://www.create-e-mini-course.com)
One of these two pages outperformed the other by over 70% - care to take a guess?
It was the first one.
The only change between the two pages is the main headline.
So now, I have a scientifically proven headline I KNOW outperforms alternatives by a significant amount.
Will I start to use this in future emails, ads, signatures, sales letters, press releases and more...?
Absolutely.
Testing may seem boring, useless, a waste of time and even painful - but the reward is incredible. When you can increase your conversion, you will not only instantly see higher revenues, but you will have more leverage to create major joint venture deals that can really increase your profits.
Oh, by the way, the software I used to run the split test is a simple, yet effective script from:
http://www.splitruntest.com/
Don't get caught up with the software - there are many scripts out there, most important is to just get one of them and get started.
Become An Online Information Entrepreneur, Turning Your Knowledge and Experience Into High-Demand Infoproducts That Sell Like Wildfire! Fast Track Formula Tells You How: http://www.infoproductcreator.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Not long ago, a vacation that entailed travelling across much... Read More
1. Far Cheaper and Much More Flexible Than Print AdvertisingThe... Read More
Online advertising is necessary for your computer business to grow.... Read More
You can increase sales and profits by offering freebies to... Read More
Do you remember the first time you got on the... Read More
There is lots of freelance help available on the internet,... Read More
Victoria's Secret has about 1500 retail stores, a world class... Read More
If you think that all money to be made online... Read More
To most people Internet Marketing looks like a good way... Read More
If you want to boost your website sales to the... Read More
Real estate has made many people large amounts of money... Read More
Everyone has a hobby or interest that they have a... Read More
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More
Everyone has heard about viral marketing but what is it... Read More
Not long ago, industry pundits were touting B2B marketplaces or... Read More
Here's an astonishing fact guaranteed to excite you...Many successful internet... Read More
Many of you are reading this article because you would... Read More
When you offer your products via an email campaign to... Read More
There are hundreds of ways that you can promote your... Read More
If you are new to the Internet Marketing arena, or... Read More
"Making money online quick and easy" seems to be the... Read More
Summer is finally here, and while for many, summer implies... Read More
If you are considering launching a website for your business... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
After years of gut wrenching work and stress the home... Read More
There are two ways how you can promote products and... Read More
Many people throughout the life of online marketing have utilized... Read More
Obvious Experts enjoy a compelling advantage over their competition; they're... Read More
We all do it.Spend time and money sourcing those vital... Read More
You read that right. There's a new law in California... Read More
Marketing gurus travel all over...Malaysia, London, San Francisco ..so make... Read More
Without tracking, your online advertising is just a shot in... Read More
So you're starting a website and have visions of making... Read More
Westerners believe opposites flow in a natural cycle always replacing... Read More
A few days back I got an email telling me... Read More
There is a common misconception that an "online business" requires... Read More
I believe it is a principle of human nature that... Read More
Question: How to deal with ultra skeptical offline or be... Read More
Marketing should be treated like a science. If you are... Read More
Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More
Not long ago, a vacation that entailed travelling across much... Read More
When people market their business, they pay little attention to... Read More
One of my favorite net marketing tasks is creating a... Read More
Many people throughout the life of online marketing have utilized... Read More
As we all know, visitor traffic is crucial to the... Read More
Do you believe that there is a price to pay... Read More
Web marketers see it all of the time.Companies of every... Read More
Google is at least as interested as you are in... Read More
With each new Internet Marketing (IM) Guru, there comes a... Read More
A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More
Making money online is really easy to do because the... Read More
Do you want to spark up sales at your website?If... Read More
This is part one of an article series which will... Read More
Yes, it has been ten successful years of online marketing... Read More
Victoria's Secret has about 1500 retail stores, a world class... Read More
Product creation is usually one of the first concerns of... Read More
1. Start a newsletter that people can subscribe to, and... Read More
I was writing the final chapter of my book on... Read More
According to Google.com there are over three billion web pages... Read More
Copyright 2005 Kurma GroupContent, content, content - everybody's talking about... Read More
You are now reading Part 2 of my article the... Read More
When is the last time you received an unexpected gift?... Read More
If you haven't heard the word 'niche' being batted around... Read More
The Digital Object Identifier otherwise known as the DOI is... Read More
Have your product sales slowed down? Do you want to... Read More
Public relations is popular because it is very cost-effective and... Read More
Internet Marketing |