X-Ray Specs, Turning 30 and Achieving Website Success

I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.

And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.

Last week I looked in the mirror at the 30 year old staring back at me and thought:

"30? What does this number actually mean though?"

Precisely nothing.

Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?

You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:

- The number of pages viewed on your website every month

- The number of visitors coming to your website every day

- The number of your ranking in Google for your most important key phrase

- The number of your global traffic ranking according to Alexa.com

- The number of people that signed up to your mailing list yesterday

- The number of people that visited your website using a Mongolian Internet Service Provider

These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.

Enough Is Enough!

Next time you share war stories with another website owner ask them the question:

"How is your website performing?"

I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:

Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."

What?! Have these people lost their minds?! Let us consider some better responses:

Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"

or

Anon: "Last month we made more profit than we made the whole of the first quarter!"

Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.

How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.

In fact - you are running on guesswork - the world's most ineffective business fuel.

No Matter How Old You Are You Need To Wear Glasses

Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.

You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.

Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.

Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.

Pick a number, any number? No, pick profit - it's the best number there is.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

Joint Ventures: Five Powerful Tips for Building JV Relationships

One of the best and fastest ways to build your... Read More

How to Choose an Internet Marketing Strategy on a Shoestring Budget

An Internet marketing strategy is important if you plan on... Read More

Blog and Ping ? A Search Engine Traffic Bonanza

Everyone is talking about blogs these days as the magic... Read More

The Worst Internet Marketing Strategy Ever?

Many people are downright frustrated.And when you look at their... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

Product Not Selling? This Could Be Your Lucky Day!

So you've created a digital product ready for sale on... Read More

Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

Hello, do you feel low because sales at your website... Read More

How to Tap the Profits Hidden in Your Internet Business!

I'd like to show you five secret strategies to extract... Read More

Long Copy Secrets - Keys To Mental Engagement

Master copywriter Robert Collier often used a technique to get... Read More

Candy Jar Marketing

What is one of the main keys to a successful... Read More

Having The Right Attitude And Start Becoming A Problem Solver

Do you really want to make money online?Do you want... Read More

Niche Marketing the Right Way!

Niche marketing is hot these days. Membership sites pop up... Read More

Its All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines.... Read More

How Many Sales Have You Made After Your Advertising Campaign?

When you start your online business, you will go through... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to... Read More

If It Sounds Too Good To Be True

You've heard that cliché over and over I'm sure, but... Read More

Capture Names - They Are Like GOLD Nuggets!!

A landing page is used to capture people's details when... Read More

The Easy Days

The easy days are gone when you could build your... Read More

Eyes on your eCommerce Website

Copyright 2005 Richard KeirIn a recent article I talked about... Read More

The Vital Tools To Marketing Success

Special Article Report: Theses Keys Work!Many times over the past... Read More

Build Your Marketing Muscle

During a saxophone lesson the other day I realized how... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell.... Read More

Surfing, Searching, & Networking 101

Everyone knows the internet can be very useful for finding... Read More

Five Common Misconceptions to Achieving Success with Your Online Business

How successful is your online business? Are you achieving the... Read More

Never Underestimate the Value of Giving Things Away

"Never underestimate the value of giving things away." I remember... Read More

Offline Network Marketing Recruiting; Vital For An Online Business

I have become involved with many network marketing companies the... Read More

How to Start a Successful Import Business Using the Internet

The Internet has opened up a whole new era of... Read More

How You Can Acquire Exclusive Rights To Products; Part 1 of 2

If you have a marketing business, chances are you get... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting.... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

Dont Become Another .com Road Kill

Remember those Super Bowl and World Cup commercials where you... Read More

How To Take Advantage Of Your Competition

When people market their business, they pay little attention to... Read More