I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.
Last week I looked in the mirror at the 30 year old staring back at me and thought:
"30? What does this number actually mean though?"
Precisely nothing.
Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?
You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
- The number of pages viewed on your website every month
- The number of visitors coming to your website every day
- The number of your ranking in Google for your most important key phrase
- The number of your global traffic ranking according to Alexa.com
- The number of people that signed up to your mailing list yesterday
- The number of people that visited your website using a Mongolian Internet Service Provider
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.
Enough Is Enough!
Next time you share war stories with another website owner ask them the question:
"How is your website performing?"
I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:
Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."
What?! Have these people lost their minds?! Let us consider some better responses:
Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"
or
Anon: "Last month we made more profit than we made the whole of the first quarter!"
Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.
How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.
In fact - you are running on guesswork - the world's most ineffective business fuel.
No Matter How Old You Are You Need To Wear Glasses
Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.
You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.
Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.
Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.
Pick a number, any number? No, pick profit - it's the best number there is.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/
Everybody wants quick profits. The phenomenon is more prevalent on... Read More
Both affiliate marketing and network marketing pay people for referring... Read More
Web marketers see it all of the time.Companies of every... Read More
No doubt, online marketing is the fastest way to get... Read More
Yes, it has been ten successful years of online marketing... Read More
For three years in Internet Marketing, I've tried to find... Read More
Competition is fierce on the Internet. There are a multitude... Read More
If you own your own website, there are a variety... Read More
Here's another great idea that the gurus are using to... Read More
We're going to talk about one of those issues that... Read More
Have you ever seen the movie "Pay it Forward"? This... Read More
It's no secret interactive (web-based) marketing has arrived. The IDC... Read More
You can't row a boat without an oar or build... Read More
And you are so proud of it. You have no... Read More
This guide is for people who know what network marketing... Read More
Before you set out to explore the online shopping market... Read More
More and more people are considering the World Wide Web... Read More
You've probably heard by now that article marketing can help... Read More
Are you having a tough time selling that ebook or... Read More
I know what your thinking, "what the heck does starting... Read More
Staying awake at night wondering how to pump up your... Read More
Cross promotion is, without doubt, a powerful technique used by... Read More
Google is at least as interested as you are in... Read More
It is just crazy. Every time I open my mouth... Read More
I would like to share with you one simple stratergy... Read More
What is one of the main keys to a successful... Read More
Establishing a web presence on the internet is based on... Read More
Some sites are perfect for the Christmas season - their... Read More
Hint: don't send send your online advertising traffic to your... Read More
Have you ever attended a class where the instructor followed... Read More
Internet has become indispensable in our lives. It has become... Read More
Imagine never having to leave your home to work. Not... Read More
Google has released another valuable. The tool, "Sitemaps", allows you... Read More
I wakeup this morning and see my lovely wife. She... Read More
After running an online business (web site design) for a... Read More
Every business is engaged in selling something, whether a product,... Read More
Thank you for stopping by part 3 of the article... Read More
You Do Not Need To Be An Internet Marketing Guru... Read More
The internet has grown explosively in the ten or so... Read More
Secret Number One: The Key Is A Niche MarketIdentifying a... Read More
One of the questions that I am getting more and... Read More
You can't row a boat without an oar or build... Read More
I'm sure everybody has received an email from a company... Read More
Impulse shopping in the checkout lane may be what drives... Read More
A recent newspaper review of a new book, Selling Sickness,... Read More
When you make the decision to start an Internet business... Read More
Major marketers in the United States have recognized the importance... Read More
"You can make a lot of money on the Internet... Read More
There is a trend going on in the world of... Read More
The Internet industry is booming and offers opportunities galore for... Read More
Not everyone is comfortable putting their personal information online. It... Read More
There are thousands of marketing tool kits available online for... Read More
Guerrilla Marketing Design is more an attitude than a system... Read More
Most people spend their entire lives working hard for someone... Read More
Have you ever seen the movie "Pay it Forward"? This... Read More
In the world of online busines something has gone wrong.... Read More
To make a living online is the dream of many... Read More
I've had numerous conversations with web entrepreneurs about this topic... Read More
As the Internet grows in popularity and importance, the quality... Read More
In this Article we look at the third competitive advantage... Read More
Staying awake at night wondering how to pump up your... Read More
I've recently begun working with individuals one-on-one who are truly... Read More
Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More
Establishing & maintaining rapport with your online audience is perhaps... Read More
One of the most exciting things about doing business online... Read More
Photos should be important parts of your marketing. The photos... Read More
Internet Marketing |