There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.
5. Always remember that we live in a visual world. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline. The "shocking claim" headline can also be effective, provided that you can back up your claim, of course.
7. Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make them even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc. But, be careful not to overdo it.
Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
If you have ever studied search engine optimization, then you'll... Read More
When I first attempted to make money online I was... Read More
There are many ways for you to do effective Internet... Read More
#1 ~Look at your past customers~Notice trends in the type... Read More
Business thrives on competition.You've to be aware of your competition... Read More
Some sites are perfect for the Christmas season - their... Read More
How many people visit your web site but type in... Read More
If you could get your prospective customers nodding their heads... Read More
Hello, do you feel low because sales at your website... Read More
The current climate on the internet is very unfavourable to... Read More
The Book Yourself Solid article series continues withKey Number 2:... Read More
If your home based business depends on niche marketing, keywords... Read More
a) An internet marketing solutions company tells you that they're... Read More
As a web business owner you will be well aware... Read More
A landing page is used to capture people's details when... Read More
One of my favorite net marketing tasks is creating a... Read More
What is the secret of being the best at Internet... Read More
More and more people are realizing that the Internet offers... Read More
It is important that anybody with a significant online presence... Read More
I spent every waking hour at my computer, looking for... Read More
Are you Tired of being Burned by your Internet solutions?... Read More
1. Not sending out another mailingSending another mailing (to the... Read More
Are you having a tough time selling that ebook or... Read More
Are you Paris Hilton? Is your name instantly recognizable when... Read More
Placing those ads on your site are designed to do... Read More
Information OverloadWith information overload rapidly killing traditional forms of online... Read More
Product creation is usually one of the first concerns of... Read More
1. Design your web site to be a targeted resource... Read More
Today we are going to discuss a very important requirement... Read More
Link exchange is one of the many Internet marketing strategies... Read More
There is a misconception that you can come online set... Read More
Are you considering launching an eCommerce website? If you are,... Read More
These are turbulent times for all businesses - necessitating streamlined... Read More
"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More
Catch the cash on the net?in more ways than one.Thousands... Read More
Can a 10-year-old teach you anything about Internet marketing? Until... Read More
Have you been searching without success for a way to... Read More
Do you want to spark up sales at your website?If... Read More
For a web site to make the most money it... Read More
As any successful entrepreneur knows, there's more to generating on-line... Read More
Did you ever wish that you could sit at the... Read More
So you finally created the website that your business or... Read More
Some sites are perfect for the Christmas season - their... Read More
Do you want to join the well known gurus like... Read More
Congratulations! Your Web Site is finished! Now what? Your first... Read More
The right strategies to win a share of the Internet... Read More
In the world of online busines something has gone wrong.... Read More
I believe it is a principle of human nature that... Read More
After running an online business (web site design) for a... Read More
Information OverloadWith information overload rapidly killing traditional forms of online... Read More
Joint Ventures (JVs) are one of the most powerfull techniques... Read More
- Are you tired of chasing down publishers just to... Read More
Do you remember how, in days gone by, salesmen would... Read More
If you've got a web site then one of your... Read More
Are you new to Network Marketing? If you are, then... Read More
Are you aware of how vitally important and valuable CONTENT... Read More
Set up multiple simultaneous marketing campaigns with database marketing automation... Read More
Want to provide great online customer support? Want to provide... Read More
Starting down the road to owning your own business can... Read More
One of the best projects to undertake as an online... Read More
How do you get a truckload of buyers eager to... Read More
Many great website concepts are developed, launched... and then flop!... Read More
Want more hits to your website or someone actually buying?... Read More
Knowing about the people who buy your products or use... Read More
Although the vast majority of website traffic is the direct... Read More
Recent research predicts that the online ad market will decline... Read More
Internet Marketing |