How to Use Viral Marketing for Online Profit

When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber had a one-line promotional message attached?."Get Your Private, Free E-mail from Hotmail at www.hotmail.com". Within the first 18 months of business they claimed 12 million sign-ups to their service? more than what CNN and AOL could garner in the same time period. With a cost per acquisition of just 4 cents this was a resounding success and a brilliant use of Viral Marketing Technique.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions."

It is an extremely effective form of word-of ? mouth online promotion strategy used for amazing success by web frontrunners like Hotmail and Bluemountain.com. For a home based or small business, viral marketing is a smart and cost effective way to promote business and generate new sales leads. It is easy and fun.

The biggest benefit of viral marketing is that it helps you maintain a cost effective level of brand awareness at all times. It can reach beyond your target audience and mine for new leads; it creates a buzz around your products and services and provides accountability when tracked.

Also see: http://hackvan.com/pub/stig/etext/viral-marketing.html

Here are some tips for you to get your viral marketing campaign on the right track:

  • Have a great idea: Unless you have a really remarkable idea, it is going to be hard to get people interested in it; much less share it with others. A boring idea doesn't get passed on. If you have a regular consumer product to sell and still want to use viral marketing, put on your creative hat and craft a promotional message that will make people want to pass it on to others.

  • Identify your core group: your core group or "hive" is a group of people who share a common interest and talk to each other about it. The core group can also be called 'agents'. These are the guys who will be responsible for sending your 'virus' ahead. If your product/idea/ service doesn't move this group, it isn't going to get any further.

  • Ease of use: have you ever received an email with a mile long URL in it, asking to be sent to "15 people for a free gift"? if your answer is 'yes' then you know what I am talking about. Make it easy for your agents to tell their friends about your company. if they have to download pages of text or heavy graphics, they are more likely to hit the "delete" button and get out of there, fast!

  • Make it persistent: When you have built a sizeable community of converts, keep them happy. It is harder to go out and get new agents than making the existing ones work for you.

  • Referrals: A good way of utilizing viral marketing for your site is through referrals. If you are offering content or service, you can put up a "Tell a Friend" button that lets customers recommend products or Web pages via email to friends. Recommend-It and BigNoseBird.com are some of the sites that offer these services for free. These services allow you to keep track of those who recommend your site and the people they recommend it to.

    Once you have started off the process all you have to do is sit back and enjoy the fruits of your labor. For more information on viral marketing take a look at:
    http://www.nmk.co.uk/article/2003/04/02/viral-marketing

    ================================== ========

    Wanna Learn the Secret of Creating Passive Income Online
    From a man who made $3,244,842.32 from the Internet in Only 27
    months? => http://www.the1andonly.biz

    Presented by:
    Perfect Home Based Business Opportunities

    In The News:

    • pen paper and inkwell


    cat break through


    Internet Marketing Secrets Spiel

    Wouldn't you like to know all the Internet marketing "secrets"... Read More

    The Niche Website Naming Secret

    Today I was optimizing a couple new websites for search... Read More

    Holiday / Vacation Time But What About Your Online Business?

    For many of us, it is time to start thinking... Read More

    Can You Provide an Internet Advertising Solution?

    This year, 2005, will see the demise of some well... Read More

    Experience the Benefits of an Internet Business

    The Internet industry is booming and offers opportunities galore for... Read More

    You Know Internet Marketing Is for You When

    There are many people in the world who feel stuck... Read More

    How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again!

    With the years competition online, has become fierce. Studies shows... Read More

    Creating Functional Dialogue for Your Website

    Opt in clicking promotes your business. By increasing link exchanges... Read More

    Sales Training: How To Succeed Online By Networking Your Business

    The backbone of business success is communication.And networking is one... Read More

    Do Online Business Ethics Exist?

    In the world of online busines something has gone wrong.... Read More

    Dont Become Another .com Road Kill

    Remember those Super Bowl and World Cup commercials where you... Read More

    Internet Profits Revealed: The Simple Philosophy that Works

    Why is profiting on the Internet so hard for most... Read More

    How to Leverage the Internet in MLM

    Most people who try to leverage the Internet to build... Read More

    Marketing Tourism Online, Part One: The Basics

    This is part one of an article series which will... Read More

    The Importance of Residual Income

    The concept of residual income or passive income is probably... Read More

    Grab that Browser! The Captive Affiliate Marketing Model

    Creating mini-sites that grab your browsers and prime them into... Read More

    The Secret To Having A Successful Online Business

    For three years in Internet Marketing, I've tried to find... Read More

    Having The Right Attitude And Start Becoming A Problem Solver

    Do you really want to make money online?Do you want... Read More

    FFA Links and Free Classified Ads Dont Work

    There are many ways to initiate traffic to your website,... Read More

    How To Win The Marketing War, Capture Your Prospects Mind

    As a marketer you are engaged in a "War" with... Read More

    5 Easy Ways to Establish Your Brand Online

    The Internet is a practical and accessible tool to build... Read More

    How To Be 100% Sure That Your New Product Is A Winner

    Yes folks, there is a way of making absolutely certain-sure... Read More

    Strategic Internet Marketing Is Planning

    Strategic Internet marketing is a way to define your potential... Read More

    An Approach to Advertising on the Internet

    Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More

    Its a Community Thing!

    You have this great website, you have sent out e-mails... Read More

    Beyond Viral Marketings Its Exponential Multiplication

    Exponential Multiplication a Real Life Example:Double a penny every day... Read More

    How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

    Everyone has heard about viral marketing but what is it... Read More

    Its All About The Leads: Publishing to Capture Profits

    All online businesses are nothing more than lead capturing machines.... Read More

    Three Easy Lessons to Take Your Online Marketing to the Next Level

    I just spent the last week in two very different,... Read More

    A Powerful Selling Tool on the Net - 3 Factors To Apply

    The Internet is a powerful selling tool. Never before has... Read More

    Seven Easy Steps to Boost Your Professional Image With Adobe

    Often-overlooked commands can boost sales and project a more professional... Read More

    10 Search Tips for Internet Marketers

    From kids to the old, everybody searches and search engines... Read More

    Breakin It Down

    I've recently begun working with individuals one-on-one who are truly... Read More