How to Use Viral Marketing for Online Profit

When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber had a one-line promotional message attached?."Get Your Private, Free E-mail from Hotmail at www.hotmail.com". Within the first 18 months of business they claimed 12 million sign-ups to their service? more than what CNN and AOL could garner in the same time period. With a cost per acquisition of just 4 cents this was a resounding success and a brilliant use of Viral Marketing Technique.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions."

It is an extremely effective form of word-of ? mouth online promotion strategy used for amazing success by web frontrunners like Hotmail and Bluemountain.com. For a home based or small business, viral marketing is a smart and cost effective way to promote business and generate new sales leads. It is easy and fun.

The biggest benefit of viral marketing is that it helps you maintain a cost effective level of brand awareness at all times. It can reach beyond your target audience and mine for new leads; it creates a buzz around your products and services and provides accountability when tracked.

Also see: http://hackvan.com/pub/stig/etext/viral-marketing.html

Here are some tips for you to get your viral marketing campaign on the right track:

  • Have a great idea: Unless you have a really remarkable idea, it is going to be hard to get people interested in it; much less share it with others. A boring idea doesn't get passed on. If you have a regular consumer product to sell and still want to use viral marketing, put on your creative hat and craft a promotional message that will make people want to pass it on to others.

  • Identify your core group: your core group or "hive" is a group of people who share a common interest and talk to each other about it. The core group can also be called 'agents'. These are the guys who will be responsible for sending your 'virus' ahead. If your product/idea/ service doesn't move this group, it isn't going to get any further.

  • Ease of use: have you ever received an email with a mile long URL in it, asking to be sent to "15 people for a free gift"? if your answer is 'yes' then you know what I am talking about. Make it easy for your agents to tell their friends about your company. if they have to download pages of text or heavy graphics, they are more likely to hit the "delete" button and get out of there, fast!

  • Make it persistent: When you have built a sizeable community of converts, keep them happy. It is harder to go out and get new agents than making the existing ones work for you.

  • Referrals: A good way of utilizing viral marketing for your site is through referrals. If you are offering content or service, you can put up a "Tell a Friend" button that lets customers recommend products or Web pages via email to friends. Recommend-It and BigNoseBird.com are some of the sites that offer these services for free. These services allow you to keep track of those who recommend your site and the people they recommend it to.

    Once you have started off the process all you have to do is sit back and enjoy the fruits of your labor. For more information on viral marketing take a look at:
    http://www.nmk.co.uk/article/2003/04/02/viral-marketing

    ================================== ========

    Wanna Learn the Secret of Creating Passive Income Online
    From a man who made $3,244,842.32 from the Internet in Only 27
    months? => http://www.the1andonly.biz

    Presented by:
    Perfect Home Based Business Opportunities

    In The News:

    • pen paper and inkwell


    cat break through


    The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later

    There is a particular web site where I regularly place... Read More

    See Abundance In Your Prospects

    I was privileged to have a good friend and great... Read More

    Website Sales: 10 Shocking Tactics To Energize Your Sales

    Let me reveal to you a few shocking website sales... Read More

    7.5 Ways To Get More Sales Through Your Web Site

    Yes, apparently - websites are supposed to make money! Somebody... Read More

    How Do You Make Gold Online Without A Database?

    That is a great question!We all know by now that... Read More

    How To Increase Your Web Profits by Cutting the Hype

    'Hype' is now an often used slang word which is... Read More

    Creating Functional Dialogue for Your Website

    Opt in clicking promotes your business. By increasing link exchanges... Read More

    You Know Youre an Internet Marketer When...

    Did you make the switch from corporate slave to independent... Read More

    Seven Steps to Starting Your Internet Business

    There is no reason to be afraid of creating an... Read More

    Is Internet Marketing Saturated?

    Is internet marketing and the potential for it saturated? I... Read More

    3 Quick and Easy Steps to Earn Money Online!

    Do you own a web site that is continually failing... Read More

    Analyzing Website Traffic

    Analyzing your web traffic statistics can be an invaluable tool... Read More

    Sell Your Product Online

    In today's business world, if you're not selling your product... Read More

    How to Network Effectively to Secure Freelance Work

    When freelancers ask me what type of marketing is the... Read More

    Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups

    Jeff Mills, a popular internet marketer and entrepreneur told us,... Read More

    Forming Profitable Joint Ventures

    You won't be involved in Internet marketing long before you... Read More

    How to Choose an Internet Marketing Strategy on a Shoestring Budget

    An Internet marketing strategy is important if you plan on... Read More

    Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer

    In my earlier article, "Online Network Marketing 101A", I wrote... Read More

    Marketing Trends from the Digital Frontlines

    The web and ways to market on the web continue... Read More

    Using Web Technology as a Means to Strengthen Competitive Advantage

    Many firms underestimate the value of using their websites to... Read More

    Why Do Market Gurus Exploit This?

    Regardless of what you're trying to sell, you can't sell... Read More

    Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits

    Do you want to generate more profits from your online... Read More

    Five Proven Methods For Increased Internet Sales

    There are hundreds of ways that you can promote your... Read More

    Internet: The Darling Of Business

    Internet has become indispensable in our lives. It has become... Read More

    How To Let Your Customers Search For YOU! ? Part 1

    Actually I love the techniques I will explain below. These... Read More

    How to Leverage the Internet in MLM

    Most people who try to leverage the Internet to build... Read More

    The Essentials of Free Internet Marketing

    Given a solid product, a well-developed Web site, and a... Read More

    Becoming A Successful Internet Entrepreneur

    You're motivated to run your own business, aren't you?If you're... Read More

    Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

    Hello, do you feel low because sales at your website... Read More

    E-marketplace ? Facts and Fictions

    Not long ago, industry pundits were touting B2B marketplaces or... Read More

    10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings

    Search engine theory is great but most Web Masters Say... Read More

    How You Can Acquire Exclusive Rights To Products; Part 2 of 2

    The steps to gaining exclusive rightsYou will need to give... Read More

    10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales

    1. Start a newsletter that people can subscribe to, and... Read More