Candy Jar Marketing

What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing.

I recently had the pleasure to be impacted by a very simple yet effective marketing technique that had nothing to do with the internet, but could easily be applied there.

I work for one of the largest and most popular privately owned general contracting firms in the area that I live, and because of that, there are many companies that want to partner with us on projects that we do and get their piece of the market.

We have salespeople taking us out to lunch, on golf outings, to sporting events and our CEO even got to go to Florida to sit in the stands at the Super Bowl, courtesy of one of our equipment suppliers. Individuals who desire to do business with us are willing spend gobs of money just to keep themselves out in front of the competition, but those "big things" aren't what I am basing my article on. It's a simple, inexpensive technique that I like to call "Candy Jar Marketing", and it has almost everyone of my co-workers' attention.

Several months ago I was walking past the receptionist desk and I saw a small jar of candy. Inside was mini chocolates, hard candy and other miscellaneous edible sweet treats. I was so delighted to see it because if you've ever worked in an office, that afternoon sugar rush really helps get you through the day.

I casually walked over to the jar and on the outside was the name of an engineering firm that I personally never heard of, and in the top of the cap was the persons business card that placed the jar. I thought, wow, what a nice jester that this individual was thoughtful enough to set this jar of "free" candy for us in the entire office to enjoy.

As far as I know, this individual hasn't asked for business or even met with one of our estimators to get on our bidders list, but they are leaving an impression.

Eventually, the jar empties and it is set aside, but not disposed of, because the person who put it there, said that they would be back in a few days to fill it again. Sure enough after a few days of it being empty, this person showed up again to fill it with more goodies.

This has been going on now for several months and because our office is so large, I never met this person and I don't know if anyone but the receptionist has, but we really like them. If this person would come to me today and ask to bid a job, I would most definitely allow them to do so.

This person is going out of their way to leave an impression prior to asking for business and they are doing it in a subtle inexpensive manner that is having an extreme impact.

What does this have to do with internet marketing? Simple, give your potential customers a candy jar and keep filling it with candy. Yeah, ok, what do you mean by that, Scott. I mean, set a budget to give free stuff away to your customers, and when they wind up on your opt-in list, keep filling them up with more free stuff.

Don't have an ezine for people to subscribe to? Don't worry, I put together a short email mini course to help you out. Send an email to newsletter@getresponse.com and you'll be on your way to building a powerful ezine.

Here's what I believe is the easiest way to apply the "Candy Jar Marketing" method.

1. Assuming you have an ezine for people to subscribe to, begin by giving away a free gift to people just for subscribing. That is probably the most effective and inexpensive way to begin building your list.

2. Don't stop at one free gift. They subscribed because of the free gift, so to keep them there, give them more free gifts. You can even have the same person opt-in to several lists, if you have them, just by giving away free gifts for subscribing to other ezines.

3. Now after you've filled their jars several times and gained their trust, you can ask them for business, and your results will be astonishing.

4. After they buy, and even if they don't, keep filling the their candy jar.

This method of marketing is already being used by internet marketers, and they are very successful with it because it makes sense and really works.

Try it out and you'll really be glad that you did.

Scott Burkholder is an experienced internet marketer who specializes is helping people start an online business of their own. You can visit his website at http://www.e-buisnessmarketplace.com.

---

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either... Read More

Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success

What secret dreams do you have for your Internet marketing... Read More

Im Talking, But is Anyone Listening?

Internet marketing is a wonderful thing, but it has it's... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will... Read More

Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits

Your turn to succeed has come.I am happy to offer... Read More

Online Advertising for Dummies

Whether you are checking your email, shopping on a website... Read More

The Undeniable Value Of Differentiation

With all the people offering products and services online, what... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

Tracking Google and Googlebot Using PHP

Many people work for hours and hours, days and days... Read More

Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone

Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing,... Read More

How To Increase Your Profits By 40% Or More With No Extra Work!

Before I expand on the above heading, I do have... Read More

Why Test?

Marketing should be treated like a science. If you are... Read More

Sending A Joint Venture Proposal

When forming a joint venture with another business, your most... Read More

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have... Read More

Seven Steps to Starting Your Internet Business

There is no reason to be afraid of creating an... Read More

Rocket Your Online Business into the Stratosphere with Captured Leads!

NO matter what business you are trying to build online,... Read More

Three Key Steps to Invention Marketing

Ever see a new product and say to yourself, "Why... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

How You Can Acquire Exclusive Rights To Products; Part 2 of 2

The steps to gaining exclusive rightsYou will need to give... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it... Read More

How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out... Read More

Creating Multiple Streams Of Income Part 2

Over my years of experience in doing business on the... Read More

How to Tap the Profits Hidden in Your Internet Business!

I'd like to show you five secret strategies to extract... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

Why Do Market Gurus Exploit This?

Regardless of what you're trying to sell, you can't sell... Read More

The Most Important Aspect Of Internet Marketing Ever

Hi there,It is still scary to see how many internet... Read More

Getting Some Good Ol Internet Real Estate

Real estate has made many people large amounts of money... Read More

Online Business Success: Its All Within Your Grasp

Despite any failures or slow starts you may be experiencing... Read More